Inbound Marketing Specialist - Cloud & SaaS

InMotion Hosting

Virginia Beach, VA, USA

Published: 6/14/2022

Full Time

Job Description

As an Inbound Marketing Specialist, you’ll drive customer acquisition, engagement, and retention for our growing cloud infrastructure, hosting, and managed services portfolio. This role combines digital marketing expertise with cloud industry knowledge to build programs that resonate with highly technical audiences: CTOs, DevOps teams, and IT decision-makers.

From SEO strategy to marketing automation to thought leadership content, you’ll own campaigns that directly influence pipeline growth and customer adoption. If you’re data-driven, creative, and passionate about B2B technology marketing, this is a high-impact opportunity to shape how technical buyers discover and engage with our solutions.

What You’ll Do:

Plan, execute, and optimize inbound campaigns across SEO, SEM, paid social, content marketing, webinars, and developer communities.
Build persona-driven programs for developers, DevOps engineers, IT leaders, and enterprise buyers.
Develop Account-Based Marketing (ABM) programs for high-value enterprise prospects.
Create and manage content clusters on key cloud topics.
Collaborate with product and engineering teams to create technical, yet accessible content (white papers, migration guides, case studies, webinars).
Leverage AI tools for content generation and optimization.
Own HubSpot Marketing Hub: workflows, segmentation, lead scoring, and nurture campaigns.
Design retargeting flows for long-cycle B2B buyers.
Measure and analyze campaign performance with HubSpot, GA4, and Looker Studioand report on impact and growth.
Optimize landing pages and trial sign-ups using Conversion Rate Optimization (CRO) best practices (A/B testing, heatmaps, funnel analysis).
Create sales enablement assets like battle cards, feature comparison sheets, and competitive positioning materials.

What You’ll Get:

Benefits include medical, dental, vision, disability, and life insurance options
Customizable 401(k) plans that include company matching
Reimbursement for tuition, certifications, or professional memberships
Dedicated paid time off to volunteer in your community
Opportunities for professional growth through company programs
Recognition for your years of service
Wellness initiatives
Profit Sharing twice yearly

What We’re Looking For:

3+ years in B2B inbound marketing, ideally in cloud, SaaS, or enterprise technology companies.
Proven track record with SEO, SEM, content marketing, marketing automation and lead nurturing.
Hands-on experience with HubSpot CRM & Marketing Hub including automation workflows, lead scoring, and reporting.
Data driven mindset with experience in analytics tools (GA4, Looker Studio/Tableau) and conversion optimization techniques (A/B testing, funnel analysis).
Understanding of cloud infrastructure concepts like IaaS, VPS, Docker, Kubernetes, OpenStack, and hyperscalers.
Familiarity with developer ecosystems and technical buyer needs.
Experience with ABM platforms (Demandbase, 6sense), LinkedIn Ads, and WordPress or other headless CMS.

Location:

Remote

About Us:

Founded in 2001, InMotion Hosting is a privately held provider of traditional web hosting and ultramodern XaaS solutions. InMotion Hosting has set itself apart from the competition with hundreds of thousands of customers, a permanent commitment to top support, and ongoing successes in technological innovation. These are exciting times at InMotion as we expand our brands to service the next generation of customer needs.

You can see more information about our company culture and our current products and services by following these links:

Meet the Founders of InMotion Hosting

Why Work Here

What We Offer Our Customers

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