Senior Living Sales Manager - Territory Outreach & Admissions
Job Description
Job Description
Job Title: Senior Living Sales Manager – Territory Outreach & Admissions | Assisted Living & Memory Care
Company: Sunflower Communities
Location: Greater Twin Cities Metro Area, Waconia, Elmore, and surrounding referral markets
Compensation: $90,000 to $130,000 base + commission per move-in (OTE $105K to $160K+)
Schedule: Full-Time, Monday through Friday
To stand out, email tom.lecy@hhcare.netwith your resume and clear performance metrics: referral sources built, tours booked, tour-to-move-in conversion rate, monthly move-ins, and pipeline volume.
A True Hunter Role in Senior Living Sales
This is a full-cycle, outside sales role built for someone who can generate referrals, manage a pipeline, and close move-ins consistently. You will call on hospitals, SNFs, TCUs, case managers, social workers, and community partners to drive leads, then guide families through tours and decisions at our Waconia and Elmore communities.
Unlike many senior living roles focused on inbound leads, this position requires proactive outreach, relationship building, and conversion discipline. You are not just selling a unit, you are helping families find care, often in situations where options are limited.
Why This Role Stands Out
• Base salary + commission tied directly to move-ins and occupancy growth.
• Average commission earnings around $15,000 annually, with upside for top performers.
• Clear path to increase income through referral generation, tour volume, and closing ability.
• Opportunity to serve Medical Assistance and underserved populations, a key differentiator.
• Work within a tight-knit, family-owned organization with strong community reputation.
What You Will Own
• Build referral relationships with hospitals, nursing facilities, TCUs, county workers, and social services.
• Generate qualified leads for assisted living and memory care placements.
• Convert referrals into tours, and tours into move-ins.
• Guide families through decision-making, care needs, and next steps.
• Maintain a consistent pipeline with fast follow-up and strong organization.
• Represent Sunflower Communities at networking events and referral meetings.
• Track lead sources, tour activity, conversion rates, and move-in outcomes.
What We Are Looking For
• Bachelor’s degree in Business Administration or related field required.
• Background in medical sales, pharmaceutical sales, DME, senior living, home care, hospice, or healthcare sales preferred.
• Proven ability to generate net-new business and close consistently.
• Strong comfort asking for the tour, the commitment, and the move-in decision.
• Experience managing a pipeline with multiple families at different stages.
• Understanding of sales metrics, conversion rates, and follow-up discipline.
• Willingness to travel across Waconia, Elmore, and surrounding referral markets.
Why This Is Different
• You are not relying on inbound leads, you are expected to hunt, build, and close.
• You are selling into a market focused on assisted living, memory care, and long-term care placement.
• You are helping serve underserved and Medical Assistance populations, creating meaningful impact.
• You will compete against other senior living providers, but with a unique value proposition.
About Sunflower Communities
Sunflower Communities is a family-owned senior living provider offering assisted living and memory care services across Minnesota. Our communities in Waconia and Elmore are known for delivering quality care, strong relationships, and a commitment to serving underserved populations with dignity and respect.
Join Our Team
If you are a sales-driven, relationship-focused professional who wants a role where your performance directly impacts both income and community impact, this is your opportunity.
Apply today by emailing tom.lecy@hhcare.netwith your results, experience, and why this role fits your sales background.