Job Description
Job DescriptionAbout UsAt ROCS, we specialize in connecting top recent college graduates and early-career talent with exceptional companies. We’re a fast-growing staffing firm (Inc. 500 honoree three years in a row) with a passionate team, a strong culture, and ambitious goals to scale.
We’re looking for our first dedicated Marketing Manager to take ownership of all things marketing, building the function from the ground up, creating content, driving lead generation, strengthening our brand, and supporting sales and recruiting.
What You’ll Do
- Develop and execute campaigns (email, LinkedIn, video, Blog, Webinar, Social Media, events) that generate qualified leads for our sales team.
- Write and design engaging content for social posts, case studies, client one-pagers, video editing, blog posts, and decks that highlight the value of working with ROCS.
- Strengthen ROCS’ voice and brand identity across all channels, ensuring consistency and professionalism.
- Sales Enablement: Create client-facing marketing materials (pitch decks, proposals, rebuttal videos, brochures, client gifts) that help our team close deals.
- Alumni Campaigns: Design and launch a marketing program for our ROCS Alumni (past candidates we’ve placed) to build community, referrals, and brand advocacy.
- Podcast Marketing: Support and grow our “Leaving the Nest” podcast through promotion, social campaigns, and content repurposing.
- Analytics & Reporting: Track KPIs like lead volume, campaign performance, cost per lead, and ROI.
- Event Marketing: Support client events, career fairs, speaking opportunities, and networking events to grow awareness.
Who You Are
- Can write clear, engaging copy in ROCS’ authentic, approachable tone.
- Scrappy & Creative: Makes the most out of limited resources; comfortable testing and iterating.
- Organized & Data-Driven: Measures results, not just activity.
- Collaborative: Works well with sales, recruiting, and leadership.
- Growth-Oriented: Excited by the idea of building the marketing function and leading a team in 2–3 years.
- Builder Mentality: You’ve either been the first marketer at a growing company or are eager to take full ownership and “wear many hats.”
- Comfortable with both execution (copy, graphics, campaigns) and strategy (SEO + GEO).
- AI-Curious: You proactively track emerging AI tools, trends, and use cases to identify opportunities to improve efficiency, creativity, and campaign performance.
- Experience with HubSpot Marketing
- Background: 2–6 years of marketing B2B Professional Services experience (staffing/recruiting industry experience is a plus, but not required).
- Bonus if you’ve managed community/alumni programs or podcast marketing.
Success in This Role Looks Like
- ROCS has a steady flow of qualified client leads each month.
- Our sales team has polished, professional materials for proposals and outreach.
- Our Alumni community is active and engaged, generating referrals.
- The Leaving the Nest podcast grows in reach and serves as a key branding channel.
Compensation & Growth
- Competitive salary ($70K–$90K depending on experience) + performance bonus.
- Opportunity to grow into a Head of Marketing role as the company scales.
- Collaborative, fun, and driven culture where your work has a direct impact.
- Opportunity to attend ROCS Annual President’s Club (All-Inclusive in Tropical Place)
Marketing Manager (First Marketing Hire)Location: Reston, VA (Hybrid)
Company: ROCS Grad StaffingFull-Time or Part-Time