onsite-Product Marketing MGR/GTM strategy/HC/MEDDEV/EHR/EMR-Digital

Job Description

Job Description

We are looking for someone that has experience with the EHR/EMR system, or at least experience working on digital products in larger medical device companies. Alternatively, if someone works in healthcare digital app we might be interested in talking to them even if they don’t come from a traditional med device background.

The candidates that have been submitted so far by what is shared in the resumes are candidates who work in med device on a non-connected non digital product.

It’s a pretty different skillset and group of stakeholders when it comes to decision making.

Product Manager-Product Marketing MGR/Go to market strategy/HC/MEDDEV
100 % Onsite-Livermore, CA
45-60.00 AN HOUR W2 contract + 5 PTO days Depending upon experience
Days/Hours- Mon-Friday 8:00am to 5:00 pm
Willing to travel 25-30%
Selected Candidate will start ASAP after screenings have cleared.
looking for a product marketing manager to own the go to market strategy for our interoperability solution that streamlines workflow for HCPs.
The candidate will work on positioning and messaging based on voice of customer, sales materials and programs.
The candidate will work closely with the technical team and sales team to execute the strategy
Top three skills: Product marketing esp with software, experience with decision making in the hospital system and working with IT groups

Go to market strategy
- Define customer journey and develop communication strategy that are designed for target physician, administrators, and potentially patients
- Design and execute promotional campaigns and sales collaterals that are effective and appropriate for the target audience
- Partner with Key Opinion Leaders (KOLs) to gather insights and advocate for product development adoption
- Partner with Professional Education and Medical Affairs team to enhance KOL relationship and initiate influencer programs as part of promotional strategy
- Partner with Public Affairs to create thought leadership content to elevate the problem and highlight our solution as an available option
Commercial support and tracking
- Work closely with commercial team to develop lead generation strategies that drives qualified leads and ensure follow-up plans from commercial activities
- Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly
- Support the commercial teams on day-to-day activities; serve as product expert, assist with troubleshooting, and support demo activities.
- Manage conference activities, create symposia presentations, and build relationships with KOLs to drive customer engagement.
Business development
- Continuously monitor advancements in healthcare technology, data management, and analytics, advocating for the adoption of emerging trends that deliver strategic value
- Lead efforts to identify and apply emerging technologies and solutions that accelerate process transformation for target customers
- Gather information and develop deep knowledge of the customer experience through informal and formal means such as spending time in the field with customers and sales personnel
- Identify changes to solution to meet customer needs and liaise with other areas of the organization to implement changes
- Monitor, analyze and evaluate market trends, key stakeholder behaviors to identify market opportunities to generate new product ideas
- Act as the SME and lead cross-functional teams to drive adoption through strategic vision and collaboration

Required Qualifications
- Bachelor’s degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience
- 5 years of marketing experience
- Experience in medical device space or provider-focused healthcare software
- Has established a successful track record of innovative marketing/business development successes in a variety of market situations.
- Strong people leadership skills with proven track of developing others
- Proven ability to develop and execute complex strategic business plans
- Familiarity with primary and secondary market research and data analysis
- Experience in managing KOLs and KOL programs
- Demonstrated cross-functional leadership and collaboration skills
- Strong written and verbal communication skills
- Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
- Strong organizational, prioritization and follow-up skills, as well as attention to detail
- Strong analytical and computer skills.
- Proficient in Microsoft Excel, Word, and PowerPoint
Preferred Qualifications
- SaaS or data interoperability experience in a healthcare setting
- Proven track record of successful project management and simultaneous execution of multiple projects
- Ability to work as an individual contributor and as a teammate in a fast-paced, high-visibility, collaborative environment
- Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the company’s products
- Ability to quickly learn technical aspects of the solution and serve as a resource for the field team and customers
- Natural tendency to be curious, positive, and creative
- Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience
- Willing to travel 25-30%

Company DescriptionFounded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances.

At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development.

Kyyba is an Equal Opportunity Employer.

Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other b

Company Description

Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances.\r\n\r\nAt Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development.\r\n\r\nKyyba is an Equal Opportunity Employer.\r\n\r\nKyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other b