Ecommerce Product Manager & Creative Lead

Job Description

Job Description

ECOMMERCE PRODUCT MANAGER & CREATIVE LEAD

Overview

We’re seeking a versatile, creative, and strategic professional who can merge the analytical mindset of a product manager with the visual storytelling skills of a graphic designer. This role is ideal for someone who thrives in a fast-paced environment, balancing product strategy, creative design, and ecommerce execution to drive growth and elevate brand presence.

Key Responsibilities

Product Management

• Lead the full product lifecycle — from concept to launch — ensuring alignment with company goals and customer needs.
• Conduct market research and trend analysis to inform the product roadmap.
• Collaborate cross-functionally with marketing, sales, purchasing, and operations to define requirements, prioritize features, and execute initiatives.
• Track and analyze key performance metrics to continuously improve product success.
• Manage product catalogs and coordinate annual catalog production.
• Occasional travel to China for factory visits and product development.

Ecommerce Optimization

• Develop and execute strategies to grow online traffic, conversion rates, and overall sales.
• Utilize SEO, SEM, email marketing, and other digital tactics to maximize reach and retention.
• Manage and optimize all ecommerce channels, including Shopify, Amazon, Wayfair, Faire, Etsy, and Walmart.com.
• Create and manage product listings
• Stay current on ecommerce best practices, trends, and emerging technologies to identify new growth opportunities.

Graphic Design

• Design visually compelling assets for web, social, email, advertising, and packaging.
• Maintain brand consistency across all materials by adhering to established design standards.
• Use feedback and analytics to iterate and improve creative performance.
• Create and publish the annual product catalog using Adobe InDesign.

Marketing & Content

• Write engaging product descriptions, marketing copy, and blog content that inform and inspire customers.
• Develop and execute marketing campaigns across multiple channels (SEO, SEM, email, and social).
• Create and manage A+ content to enhance brand storytelling across marketplaces.

Photography

• Capture and edit high-quality product and lifestyle images for ecommerce, print, and social platforms.
• Ensure consistent visual style and branding across all photo assets.
• Retouch and optimize images for clarity, impact, and performance.

Qualifications

• Bachelor’s degree in Marketing, Design, Business, or related field.
• Proven experience in product management and ecommerce, ideally within the wholesale or consumer goods industry.
• Strong design portfolio showcasing expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Knowledge of UX/UI principles and experience with web design tools (Adobe XD, Figma, or Sketch).
• Proficiency with ecommerce platforms (Shopify, WooCommerce) and digital marketing tools (Google Analytics, Mailchimp, Meta Ads, etc.).
• Exceptional written and verbal communication skills.
• Analytical and data-driven mindset with strong creative intuition.
• Detail-oriented and organized, with a passion for delivering standout customer experiences.
• MANDARIN speaking a plus but not a must.
• STRONG ability to use latest available AI tools to accelerate all job tasks.

Company DescriptionWe are a nationally recognized importer and distributor of party, craft and event supplies.

Company Description

We are a nationally recognized importer and distributor of party, craft and event supplies.