Asso. Marketing Mgr./Marketing Mgr., School & Library Marketing

Job Description

Job Description

If you're looking to grow your career at a company where creativity meets legacy, ABRAMS is the place for you. As a trailblazer in illustrated publishing since 1949, ABRAMS continues to set the standard for beautifully crafted books across art, design, culture, and children’s literature. We’re looking for an Associate Marketing Manager, School & Library Marketing (or Marketing Manager, School & Library Marketing for the right candidate) to join our team!

This role is central to developing and executing marketing campaigns that connect our award-winning children’s, middle grade, young adult, and adult titles with educators and librarians. Reporting to the Associate Director of School & Library Marketing and working closely with the Marketing Coordinator, you will focus on expanding our digital marketing strategy, including newsletters, classroom resources, and curated collections. The ideal candidate is a proactive marketer with experience in school & library and/or academic marketing, strong communication and presentation skills, and a passion for connecting books with educators, librarians, and readers nationwide.

What you’d be doing:

• Collaborate with Sales to develop promotions for our educational and library wholesaler partners, providing insight into the intersection of marketing and sales.
• Help shape ABRAMS’ adult academic and library marketing strategy, building campaigns and outreach efforts that connect our adult trade and academic titles with librarians and educators.
• Contribute to the full scope of School & Library Marketing initiatives, including advertising, author events, conference planning, and industry outreach.
• Brainstorm and implement marketing campaigns for select children’s and adult titles across formats and imprints, in collaboration with the Marketing, Publicity, and Sales teams.
• Develop digital marketing strategy for the School & Library department, including newsletters, educator and librarian-facing resources, curated book collections, and digital promotions.
• Manage adult school & library marketing strategy, developing campaigns, outreach, and positioning for select adult trade titles.
• Partner with Sales to plan and execute promotional opportunities for educational wholesaler accounts; provide sales support materials and gain hands-on experience in account marketing.
• Collaborate with internal marketing and publicity colleagues to align school & library campaigns with consumer and trade-facing strategies.
• Assist in planning and executing ABRAMS’ presence at key industry conferences (TLA, ALA Annual, NCTE), including logistics, book shipments, booth promotions, and author support.
• Build and maintain strong relationships with educators, librarians, and industry partners to expand awareness and adoption of ABRAMS titles.
• Present marketing plans and initiatives in internal meetings as well as on external author and agent calls, as needed.
• Write copy and oversee the creation of promotional materials, including ads, flyers, educator guides, and digital assets.
• Manage select award submissions and committee communications in coordination with the School & Library team.
• Track and analyze performance of marketing initiatives, providing insights to optimize future campaigns.
• Support departmental operations, including budgets, schedules, and cross-team communication.

We’re looking for someone who has:

• 4–6 years of experience in Marketing.
• Strong background in digital marketing, with experience creating content and managing newsletter and advertising campaigns.
• Excellent written, verbal, and presentation skills, with the ability to craft clear, compelling marketing copy and communicate effectively in meetings with authors, agents, and internal stakeholders.
• Knowledge of the school & library marketplace and enthusiasm for connecting with educators and librarians.
• Highly organized, detail-oriented, and capable of managing multiple projects and deadlines simultaneously.
• Comfortable collaborating across departments (Marketing, Publicity, Sales, Editorial) and with external stakeholders.
• Proficiency in Mac OS and MS Office Suite.
• Willingness and ability to travel to industry conferences and events across the country.
• Knowledge of Monday.com, Canva, or similar tools.

Highly preferred candidates also have:

• Book marketing experience.
• Experience with adult publishing, adult library, and/or academic marketing, and school and library marketing.

This position is in New York, NY, and follows a hybrid work schedule, requiring in-office presence three days per week. The base salary range for this position is $60,000 - $75,000 per year. The final offer will be determined based on factors such as experience, skills, and qualifications.

What We Offer:

• Generous paid holidays and Summer Fridays.
• Company-provided paid holiday break from December 26 through January 1
• Comprehensive health benefits, including short-term and long-term disability.
• Retirement savings (401k) and life insurance.
• Paid time off and professional development opportunities.

About ABRAMS

Founded in 1949 as the first U.S. publisher to specialize in art and illustrated books, ABRAMS has a long-standing reputation for publishing visually stunning, critically acclaimed, and bestselling works. Today, ABRAMS continues to lead in the creation and distribution of high-quality books across a wide range of categories—including art, photography, design, fashion, entertainment, cooking, craft, and popular culture—as well as award-winning children’s and young adult titles under imprints such as Abrams Books for Young Readers, Amulet Books, and Abrams Appleseed.

Headquartered in the creative heart of New York City, ABRAMS is home to a passionate team of editors, designers, marketers, and publishing professionals who bring bold ideas to life in collaboration with celebrated authors, artists, chefs, photographers, and cultural icons. Our books are distributed globally and have helped shape conversations in classrooms, kitchens, museums, and living rooms around the world.

ABRAMS is deeply committed to diversity, equity, and inclusion—both in the stories we publish and in the culture we foster. Through programs like the ABRAMS Amplify Award, we uplift and support underrepresented voices in children’s publishing. Internally, we promote inclusive hiring practices and an environment where employees of all identities, backgrounds, and lived experiences are encouraged to bring their full selves to work.

At ABRAMS, creativity, integrity, and collaboration are the foundation of everything we do. If you’re inspired by books that make a difference and want to be part of a team that values art, impact, and inclusion, we invite you to join us. Learn more at abramsbooks.com.