Job Description
Job Description
Responsibilities
The Social Media Manager’s responsibilities fall into three primary buckets: content coordination, calendar management, and measurement.
Content Coordination:
- Manage social media requests from stakeholders across the Microsoft Advertising organization.
- Ensure each post has all required components like copy, design, tracking code, etc.
- Manage the ticket via ADO and schedule posts in Sprinklr.
- Familiarity with various content types (e.g., static posts, video, carousel).
- Write and review social copy specific to each major social media platform.
- Collaborate with key stakeholders to ensure all content is aligned with brand guidelines, social tone of voice (TOV), and integrated campaigns.
Calendar Management:
- Keep the content calendar up to date and organized.
- Maintain an organized flow of assets and approvals between various content and creative agencies and internal stakeholders.
- Manage conflicting priorities from various stakeholders to adjust the social content calendar to reflect the needs of the business.
Measurement:
- Prepare monthly and ad-hoc reports of channel performance.
- Suggest ways to improve social content and community management based on data.
- Track metrics like follower growth, engagement rate, and engagement volume.
- Track industry-wide social trends to influence content testing and iteration.
Required Qualifications
- Minimum 2 years managing multiple social media channels/managing social media calendar.
- Minimum 2 years experience writing social media content.
- Minimum 2 years experience with channel performance reporting.
- Strong understanding of social media channels – LinkedIn, Instagram, YouTube.
- Technical expertise in all major social platforms, Sprinklr, Microsoft Office (Outlook, Word, Excel, PowerPoint).
Preferred Qualifications
- Bachelor’s degree in marketing, Business, Journalism, Communications, or related field.
- 2+ years public relations, marketing, community management, social media management, or communications experience OR equivalent experience.
- Product-relevant industry experience (e.g., gaming, entertainment).
- B2B Social media experience.
- Strong writing skills, editing experience.
- Collaborative and team-oriented mindset.
Please include a sample of social media work/link to LinkedIn profile/portfolio with resume submission.