Marketing Manager

Job Description

Job Description

Comprehensive Skills for a Marketing Manager (Social Media, SEO, Digital Marketing, Email Campaigns, & Analytical Skills)

I. Core Analytical Skills (Elevated Importance):

• Advanced Data Analysis & Interpretation:

  • Cross-Channel Attribution Modeling: Understanding how different digital touchpoints (SEO, social, email, paid ads) contribute to conversions and customer journeys. This is crucial for optimizing budget allocation and strategy.

  • Cohort Analysis: Analyzing the behavior of specific user groups over time (e.g., users acquired through a specific social campaign or email segment) to understand long-term value.

  • Lifetime Value (LTV) Calculation & Optimization: Understanding the projected revenue a customer will generate over their relationship with the business and leveraging digital channels to increase it.

  • Funnel Analysis: Mapping and analyzing the customer journey from initial awareness through conversion across all digital channels, identifying drop-off points and optimization opportunities.

  • Predictive Analytics & Forecasting: Using historical data to predict future performance of campaigns, identify emerging trends, and inform strategic planning.

• Statistical Literacy: Understanding basic statistical concepts (e.g., statistical significance in A/B testing, correlation vs. causation) to ensure data-driven decisions are sound.

• Business Intelligence (BI) Tools Proficiency: Experience with dashboards and reporting tools (e.g., Google Looker Studio, Tableau, Power BI) to visualize complex data and communicate insights effectively.

• Experimentation & A/B/n Testing: Designing, executing, and analyzing multi-variate tests across websites, email campaigns, and social ads to continually optimize performance.

II. Digital Marketing Strategy & Integration Skills:

• Holistic Digital Marketing Strategy Development: Ability to create an overarching digital marketing strategy that seamlessly integrates SEO, social media, email marketing, content marketing, and potentially paid advertising (SEM, display).

• Customer Journey Mapping: Deep understanding of how customers interact with the brand across various digital touchpoints and optimizing each stage.

• Budget Management & ROI Optimization: Efficiently allocating marketing budgets across diverse digital channels to maximize return on investment.

• Marketing Technology (MarTech) Savvy: Understanding and leveraging various marketing automation platforms, CRM systems, analytics tools, and content management systems.

• Competitive Intelligence: Comprehensive analysis of competitors' entire digital footprint, not just their SEO or social efforts, to identify strengths, weaknesses, and opportunities.

III. Email Campaign Specific Skills:

• Email List Segmentation & Personalization: Developing advanced segmentation strategies based on user behavior, demographics, and preferences to deliver highly targeted content.

• Email Automation & Nurture Flows: Designing and implementing complex automated email sequences (welcome series, abandoned cart, re-engagement, post-purchase).

• Email Deliverability & Compliance (GDPR, CAN-SPAM): Understanding best practices to ensure emails reach inboxes and complying with international email regulations.

• Copywriting for Email: Crafting compelling subject lines, preheaders, and body copy that drive open rates, click-throughs, and conversions.

• A/B Testing Email Elements: Systematically testing subject lines, call-to-actions, send times, and content to optimize email performance.

• Email Template Design & Responsiveness: Basic understanding of HTML/CSS for email, ensuring emails render correctly on all devices and email clients.

IV. SEO Specific Skills (Reinforced):

• Technical SEO Auditing & Remediation: Deeper ability to identify and fix complex technical issues impacting crawlability, indexability, and site performance.

• Core Web Vitals Optimization: Understanding and implementing strategies to improve user experience metrics critical for search ranking.

• International SEO (if applicable): Managing SEO for multiple languages and regions.

V. Social Media Specific Skills (Reinforced):

• Advanced Paid Social Strategy: Developing sophisticated targeting strategies, retargeting campaigns, and conversion optimization for paid social.

• Influencer Marketing Strategy: Identifying, vetting, and collaborating with influencers to amplify brand messaging.

• Crisis Management (Social Media): Developing protocols and executing responses for managing negative sentiment or PR crises on social platforms.

• Platform-Specific Algorithm Nuances: Staying ahead of constant algorithm changes on platforms like TikTok, Instagram, LinkedIn, and Facebook to maintain organic reach.

VI. Content Marketing & Storytelling (Cross-Channel):

• Content Strategy Development: Creating a comprehensive content calendar that supports SEO, social media, email, and other digital channels.

• Multi-Format Content Creation: Overseeing or directly creating a range of content types (blog posts, videos, infographics, social media posts, email newsletters, case studies, whitepapers).

• Brand Voice & Messaging Consistency: Ensuring consistent brand voice and messaging across all digital touchpoints.

• Long-Form Content Optimization: Creating and optimizing in-depth content for both SEO and thought leadership.

VII. Management & Leadership Skills:

• Cross-Functional Collaboration: Effectively working with sales, product, customer service, and development teams to achieve integrated marketing goals.

• Vendor Management: Evaluating and managing relationships with external agencies or tools.

• Mentorship & Training: Developing and guiding junior team members (if applicable).

• Presentation & Reporting: Articulating complex strategies and analytical findings clearly and persuasively to senior leadership.

• Must be familiar with AI such as Chat GPT, Gemini