Senior Manager, Digital Media & Communications

Job Description

Job Description

Position Title: Senior Manager, Digital Media & Communications

Status: Full Time

FLSA: Exempt

Location: Hybrid (Washington D.C.)JOB SUMMARY & KEY PRIORITIES

The Senior Manager, Digital Media & Communications provides strategic leadership, campaign oversight, and performance reporting for Active Minds’ digital presence including social media, long-form video, and paid advertising strategy, as well as communications channels including blogs, emails, and newsletters. Reporting to the Director, Marketing & Communications, this role oversees a growing digital team, including the Manager, Digital Media & Communications and four additional members, including two Senior Associates and two Associates.

This role is responsible for ensuring Active Minds’ digital & communications channels advance organizational priorities, elevate youth and young adult voices, strengthen brand credibility, and position the organization as a thought leader in mental health culture change.

ABOUT ACTIVE MINDS

Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all. To learn more about Active Minds, visit activeminds.org.

KEY RESPONSIBILITIES

Digital Strategy & Leadership

• Lead the vision, strategy, and evolution of Active Minds’ digital media ecosystem, including social platforms, email communications, blogs, and newsletters.
• Ensure digital strategy aligns with organizational goals, program priorities, partnerships, and fundraising efforts.
• Identify new opportunities for innovation, platform growth, and audience engagement.

Team Management & Collaboration

• Serve as the lead of the Digital Media & Communications Team, inclusive of one Manager (direct report), two Senior Associates, and two Associates.
• Oversee and mentor the Manager, Digital Media & Communications.
• Establish clear workflows, expectations, and performance goals for the digital team.
• Serve as the strategic point of contact and collaborate closely with PR, Design, Development, Programs, Operations, and Executive Leadership to deliver cohesive campaigns.

Content Direction & Brand Stewardship

• Oversee content strategy to ensure consistency with brand voice, accessibility standards, and AP style.
• Ensure Active Minds’ digital presence reflects an approachable, inclusive, credible, and youth-centered tone.
• Oversee and ensure efficacy in content creation from various perspectives, roles, and voices representing different stakeholders and audiences, for overall communication efforts.
• Guide digital storytelling that centers lived experience while safeguarding community wellbeing.

Analytics, Performance & Reporting

• Oversee measurement and reporting of digital performance, paid and organic growth, and engagement trends.
• Translate data into insights that inform strategy, reporting, and leadership decision-making.
• Share regular performance updates with leadership and key stakeholders.
• Oversee management of internal digital & communications campaign recaps as well as organizational project debriefs.

Thought Leadership & External Visibility

• Partner with PR and Executive Leadership to amplify organizational thought leaders through various communication channels including blogs, social media posts, speech writing, etc.

ABOUT YOU

• Strategic thinker who balances big-picture vision with practical execution.
• Storyteller who appreciates that everyone has an important story to tell.
• Talented writer and creative communicator, able to maintain and develop Active Minds’ approachable voice.
• Strong people manager who values collaboration, clarity, and growth.
• Ability to deliver feedback directly and clearly.
• Deep understanding of digital storytelling, audience engagement, and nonprofit communications.
• Comfortable in public speaking and presenting data, strategy, and learnings to all levels of the organization.
• Ability to ghostwrite for Active Minds colleagues and execute on executive thought leadership.
• Extensive experience managing social media and communication channels.
• Accustomed to working on multiple multi-pronged projects with different deadlines simultaneously.
• Ability to communicate effectively and enthusiastically in person, over the phone, and in writing, with fellow staff members, and at all levels of the organization equally (including Executive Leadership, VPs, Directors, Managers, and Associates)
• Belief that equity and social justice are important and driven to hear, reflect, and act on this belief.
• Passion for youth mental health and digital storytelling.

You need to have:

• 6-8 years of experience in digital media, communications, or marketing, preferably in a nonprofit or mission-driven environment.
• 4+ years of people management experience.
• Expertise in social media & communications strategy, content performance, and analytic reporting.
• Excellent written and verbal communication skills.
• Familiarity with online tools and platforms including Sprout Social, WordPress, and ClickUp (project management tool).
• High digital literacy across platforms, tools, and analytics systems.

COMPENSATION

This position offers an initial salary of $77,000 along with robust benefits. The starting pay for this position is equal to others at the same level throughout the organization. Candidates whose experience meets both the minimum and preferred qualifications may be considered for a starting salary that exceeds the current amount. The role sits within Active Minds Level 4 salary band, and as such, has the potential to grow to $108,000 over time. FLSA Status: Exempt.

Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term, and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends.

Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.

ACTIVE MINDS RECRUITING PROTOCOLS

• Active Minds will never ask an applicant to send – and Active Minds will never send an applicant - a check or any payment or item of value (such as a gift card) in connection with the interview process or job onboarding process.
• Active Minds will never ask for personal information about an applicant (such as their Social Security number or banking information) until the job onboarding process;
• Active Minds will never extend a job offer without first conducting multiple rounds of video interviews. The Active Minds interview/hiring process will always include at least 3 virtual interviews.
• All legitimate Active Minds job offers are extended verbally by the HR/People & Culture Team.
• If you are expecting an email from Active Minds, please always verify that the sending domain in the email is activeminds.org and NOT any variation of it.

For further information on how to protect yourself from employment scams, please review these “Consumer Advice” guidelines.

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