Lead Generation Specialist - Laboratory Express

Job Description

Job Description

Lead Generation Specialist - Laboratory Express

Drive business growth for Laboratory Express by identifying and qualifying potential healthcare facilities, laboratories, and medical practices that need reliable laboratory logistics and specimen transport services.

Key Responsibilities:

Lead Research & Identification:

• Research and identify potential clients including hospitals, clinics, laboratories, diagnostic centers, and medical practices
• Build targeted lists of healthcare decision-makers (lab managers, practice administrators, procurement directors)
• Analyze market trends in the healthcare and laboratory services industry
• Monitor competitor activities and identify market opportunities
• Use LinkedIn, healthcare directories, and industry databases to find prospects

Outbound Prospecting:

• Conduct cold calls to healthcare facilities to introduce Laboratory Express services
• Send personalized email campaigns to qualified leads
• Reach out via social media platforms (LinkedIn, professional networks)
• Follow up consistently with prospects at different stages of the sales funnel
• Schedule discovery calls and demos for the sales team

Lead Qualification:

• Assess whether prospects fit Laboratory Express's ideal customer profile
• Determine the volume and type of laboratory logistics services needed
• Identify decision-makers and understand their purchasing process
• Qualify leads based on budget, authority, need, and timeline (BANT)
• Score and prioritize leads for sales team handoff

CRM Management & Reporting:

• Maintain accurate records of all interactions in CRM system (Salesforce, HubSpot, etc.)
• Update lead status and pipeline information regularly
• Track key metrics: calls made, emails sent, leads generated, conversion rates
• Generate weekly/monthly reports on lead generation performance
• Keep database clean and compliant with healthcare regulations

Collaboration:

• Work closely with sales team to ensure smooth lead handoff
• Coordinate with marketing on campaigns and content
• Provide feedback on lead quality and conversion rates
• Participate in team meetings and strategy sessions
• Share insights about prospect needs and market trends

Required Qualifications:

Education & Experience:

• Bachelor's degree in Business, Marketing, Healthcare Administration, or related field (preferred)
• 1-3 years of experience in lead generation, sales development, or business development
• Healthcare or laboratory industry experience is a strong plus
• Experience with B2B sales or medical services preferred

Technical Skills:

• Proficiency with CRM software (Salesforce, HubSpot, Zoho, or similar)
• Experience with lead generation tools (LinkedIn Sales Navigator, ZoomInfo, Apollo.io)
• Familiarity with email marketing platforms (Mailchimp, Outreach, SalesLoft)
• Strong computer skills (Microsoft Office Suite, Google Workspace)
• Understanding of healthcare terminology and laboratory services (preferred)

Core Competencies:

• Communication: Excellent verbal and written communication skills
• Persistence: Resilient and comfortable with high-volume outreach
• Organization: Ability to manage multiple leads and tasks simultaneously
• Analytical: Data-driven approach to tracking and improving performance
• Self-motivated: Can work independently with minimal supervision
• Research skills: Strong ability to find and qualify prospects
• Tech-savvy: Quick learner with new software and tools

Key Performance Indicators (KPIs):

• Number of qualified leads generated per month (target: 50-100+)
• Conversion rate from lead to qualified opportunity
• Number of daily calls/emails (100+ touches per day)
• Lead response time
• Meeting/demo bookings for sales team
• Pipeline contribution and revenue impact

Work Environment:

• Location: Remote
• Employment Type: Full-time
• Schedule: Monday-Friday, standard business hours
• Compensation:
• • Performance bonuses based on lead quality and conversion
  • Commission on closed deals (potential)

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities
• Career growth potential within sales organization
• Collaborative team environment

Why Join Laboratory Express?

• Work in the growing healthcare logistics industry
• Contribute to improving patient care through reliable laboratory services
• Opportunity to build relationships with healthcare professionals
• Clear career path from Lead Generation to Account Executive or Sales roles

Company DescriptionLaboratory Express is one of the leading companies equipping healthcare providers.

Company Description

Laboratory Express is one of the leading companies equipping healthcare providers.