Job Description
Job Description
Position Summary:
To provide marketing support to the Nashville Division to ensure operational success. Serve as co-owner of website content, social media, community presentation, signage and event planning.
Job Responsibilities: Core duties or tasks fundamental and not marginal to the performance of the job.
- Work with Director of Sales to develop effective marketing strategies.
- Manage all marketing activities within the Division.
- Track, monitor, and evaluate results for specific marketing programs and campaigns.
- Ensure consistent, branded image for respective communities are created throughout website, signage, and within the community.
- Coordinate, direct, and implement all Division public relations events and materials to build an effective brand.
- Complete website updates to community web pages as needed on a timely basis.
- Manage and maintain all off-site community signage including WEDs and billboards.
- Work with community teams to produce:
- Local events for brokers, customers, and homeowners
- Promotional specific handouts, advertisements, direct mail, etc.
- Sales office displays
- Assist Director of Sales in defining Sales Center and Model Homes to include ordering displays and Model Home furniture. Review selections based on demographics.
- Attend and present when needed at weekly Sales Meeting.
- Assist Director of Sales in conducting market research/competition reports as needed.
- Assist with broker presentations as needed.
- Join and actively participate in local sales, marketing and home building organizations to keep abreast of the market.
- Properly code and process invoices for respective communities.
- Be available on weekends and after hours as needed.
Minimum Job Requirements:
Education:
- Bachelor’s degree in Marketing, Business or related field
Experience:
- 5 years marketing experience
Computer Skills:
- Microsoft Office Suite
- Email marketing and campaign experience
- Experience with marketing data analytics and tools (Web analytics, CRM)
- Familiarity with Adobe Suite
We are an equal employment opportunity employer and a certified Drug Free Workplace.