Yoga Studio Manager

Job Description

Job Description

YOGA STUDIO MANAGER

Established Yoga & Wellness Studio | Richmond, Virginia

Lead the Studio. Support the Team. Grow the Community.

An established, community-focused yoga and wellness studio in the Richmond area is seeking an experienced, highly organized, and business-minded Studio Manager to lead day-to-day operations and help support the continued growth of the studio.

Our ideal candidate brings together two important strengths: an authentic background in yoga and the leadership and business experience necessary to successfully manage a busy studio.

This is a hands-on leadership position for someone who enjoys working with people, creating strong systems, solving problems, and making sure things get done. We are looking for someone who doesn't simply manage what is already happening. The right person notices what needs attention, identifies opportunities for improvement, takes ownership, and follows through.

Because we believe a Studio Manager should understand the experience of both our students and our teachers, RYT 200 (or higher) certification required; equivalent lineage-based training or extensive teaching experience will be considered.

What You'll Do

Studio Operations

• Oversee day-to-day studio operations and ensure the studio is organized, welcoming, professional, and running efficiently
• Maintain and improve operational systems, procedures, checklists, and studio standards
• Coordinate front desk scheduling and ensure appropriate studio coverage
• Oversee studio supplies, retail inventory, facilities needs, and general organization
• Identify operational issues and take initiative to resolve them
• Ensure established policies and procedures are consistently followed
• Anticipate needs and address issues before they interfere with the member or staff experience

Team Leadership & Management

• Lead, support, and develop the front desk team
• Assist with recruiting, onboarding, training, scheduling, and ongoing staff development
• Establish clear expectations and promote accountability and follow-through
• Provide appropriate coaching and feedback to staff
• Communicate studio priorities clearly and ensure team members have the information and resources they need to be successful
• Help create a positive, professional, and collaborative working environment
• Model the professionalism, reliability, and level of service expected throughout the studio

Membership Sales & Retention

• Support membership growth, new-client conversion, and retention initiatives
• Follow up with prospective and new clients
• Help clients understand available memberships, class packages, and studio offerings
• Identify opportunities to strengthen member engagement and retention
• Support the front desk team in developing confident, authentic, and service-oriented sales skills
• Help identify at-risk and inactive clients and opportunities to reconnect with them
• Work toward established sales, membership, and retention goals

Member Experience & Community

• Help create an exceptional experience from a client's first visit through long-term membership
• Build genuine relationships with members and foster a welcoming sense of community
• Respond to member questions, feedback, and concerns professionally and thoughtfully
• Pay attention to the details that influence how members experience the studio
• Recognize opportunities to improve the overall client experience
• Help maintain the welcoming, inclusive environment that is central to a strong yoga community

Yoga Programming & Teaching

• Teach yoga classes as part of the Studio Manager role, based on studio scheduling needs and the candidate's teaching background
• Maintain professional teaching standards and provide a high-quality student experience
• Understand the needs and perspectives of both yoga students and instructors
• Support instructors with appropriate operational and scheduling needs
• Help maintain consistency between the studio's overall member experience and the experience delivered in the classroom
• Support workshops, special programming, and other studio events

Business Performance & Growth

• Monitor key studio performance indicators and identify opportunities for improvement
• Support initiatives designed to increase membership, attendance, retention, and revenue
• Assist with promotions, workshops, special events, and community initiatives
• Help turn business priorities and ideas into organized plans with clear execution and follow-through
• Provide ownership with timely updates regarding operational issues, opportunities, and results
• Use data and reporting to help inform studio decisions
• Look for opportunities to improve efficiency while maintaining a high-quality member experience

Required Qualifications

Candidates must meet the following requirements:

• Current Yoga Alliance RYT 200 certification or higher
• Previous yoga teaching experience
• Previous management or supervisory experience
• Demonstrated experience leading, coaching, or developing employees
• Strong organizational and time-management skills
• Excellent verbal and written communication skills
• Strong customer-service and relationship-building skills
• Comfortable with membership sales and working toward business performance goals
• Comfortable working with technology, scheduling, POS/studio management systems, and business reporting; prior experience with Bsport or a comparable boutique fitness management platform is a plus
• Ability to manage multiple priorities and follow projects through to completion
• Ability to work independently, exercise sound judgment, and take initiative
• Availability to work a flexible schedule based on studio needs, including some evenings and weekends

The Person We're Looking For

Beyond experience and credentials, we're looking for someone who is:

Proactive. Organized. Accountable. Warm. Resourceful. Business-minded.

Someone who notices when something isn't working and takes responsibility for finding a solution.

Someone who can lead a team while also being willing to jump in when needed.

Someone who can have an authentic conversation about yoga with a student and a business-focused conversation about sales, retention, staffing, or performance.

Someone who understands that an exceptional studio experience is created through hundreds of small details being handled consistently and well.

And someone who genuinely wants to help build a thriving yoga community.

What Success Looks Like

The right Studio Manager will help create an environment where:

• Members feel recognized, supported, and genuinely welcomed
• New students receive the attention and follow-up necessary to become part of the community
• Employees understand expectations and take ownership of their responsibilities
• Teachers feel operationally supported
• Studio standards are consistently maintained
• Sales opportunities receive appropriate follow-up
• Membership retention and engagement remain ongoing priorities
• Operational details are anticipated rather than continually becoming emergencies
• Problems are identified, communicated, and addressed
• Projects move from ideas to completion
• The studio operates professionally while maintaining the warmth, authenticity, and community that make an independent yoga studio special

Schedule

This is a hands-on, on-site studio leadership position and requires regular presence in the studio.

The Studio Manager should expect a combination of management responsibilities, staff and member interaction, administrative work, and yoga teaching. Some evening and weekend availability will be required based on studio operations, programming, events, and class schedules.

Compensation & Benefits

Competitive compensation based on experience and qualifications.

Additional information regarding compensation, benefits, teaching compensation, and other studio benefits will be discussed with qualified candidates during the interview process.

How to Apply

Please submit:

• Your résumé
• Your Yoga Alliance certification level RYT 200 (or higher) certification required; equivalent lineage-based training or extensive teaching experience will be considered.
• A brief description of your yoga teaching experience
• A brief description of your management or leadership experience
• A short introduction explaining what interests you about managing a yoga studio and why you believe you would be a strong fit for this position

Qualified candidates will receive additional information about the studio during the interview process.