Job Description
Job Description
Position Overview
Anterix is building the digital foundation for the modern grid – expanding beyond spectrum to deliver integrated solutions and services that help utilities and critical infrastructure connect, secure, and modernize operations.
We're seeking a Content Operations Specialist to run the systems, workflow, and production engine that powers high-quality content across channels. This role ensures content moves from idea → draft → review → publish → reuse with speed, consistency, and measurable impact—partnering with brand/comms, product, sales, and external agencies.
This role will also partner with Marketing Strategy to translate customer segmentation and positioning into repeatable appeal strategies, ensuring content and campaigns are tailored by audience, use case, and buyer motivation across channels.
Core Responsibilities
Content Program Management (Own the Machine)
- Own the content calendar and publishing cadence across priority channels (web, email, social, enablement).
- Turn strategy and inputs into clear briefs: audience, message, format, CTA, SEO targets, distribution plan.
- Manage timelines, stakeholders, and approvals; keep work unblocked and on schedule.
Content Production & Editorial Operations
- Coordinate content creation across internal SMEs and external writers/designers; ensure on-brand, on-message execution.
- Maintain editorial standards: structure, clarity, voice, and compliance (including reviews where required).
- Build and manage reusable content building blocks: messaging modules, boilerplates, FAQs, and proof-point libraries.
Segmentation & Audience-Based Positioning
- Support the development and ongoing refinement of customer/audience segmentation and ensure it's operationalized into campaign planning (message hierarchies, content themes, channel sequencing).
- Curate and maintain appeal strategies and strategic positioning playbooks by customer segment (and priority accounts where applicable), including proof points, objections, value pillars, and recommended content angles.
- Translate segmentation insights into channel-ready campaign kits (especially for social): suggested post themes, hooks, CTAs, content formats, and reuse paths from anchor assets (webinars, POVs, customer stories).
- Partner with Sales/Customer teams to capture real-world feedback and continuously update segment narratives, talk tracks, and content libraries.
Web + SEO Content Operations
- Own website content operations: landing pages, updates, basic QA, and publishing workflows.
- Partner on SEO: keyword-informed briefs, metadata, internal linking, and content refreshes tied to performance.
Content Distribution & Repurposing Engine
- Convert core assets (webinars, announcements, demos, POVs) into channel-specific derivatives (short posts, emails, one-pagers, slides, snippets).
- Create content kits that Sales and execs can deploy quickly (talk tracks, social copy, slide inserts).
Measurement & Reporting (Make it decision-useful)
- Track content performance using GA4, platform analytics, and campaign metrics; surface what to do next.
- Build lightweight dashboards and monthly readouts: top performers, drop-offs, conversion paths, and optimization actions.
Tools, Process, and Governance
- Maintain templates, SOPs, and workflows so content is repeatable and scalable.
- Support asset management: version control, tagging, and findability of content and creative files.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
- 4–6 years' experience in content operations, editorial production, or B2B content marketing with strong workflow ownership
- Strong writing/editing chops; can translate technical inputs into crisp, audience-ready content.
- Experience managing cross-functional review cycles and external contributors.
- Comfortable with analytics and performance reporting (GA4 a plus).
- High attention to detail and strong project management.
- Utilities/telecom/critical infrastructure experience is a plus.
At Anterix, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture. Those who are self-directed learners and have the drive to make a difference are invited to apply.