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Public Relations Manager

Robert Half
locationDallas, TX, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Description

Title: PR Manager

Location: Dallas, TX

Workplace type: Hybrid


Position Overview: The role focuses on Media and PR, requiring 7-10 years of experience. Candidates must be strong writers, critical thinkers, and adept at managing and distilling complex information, often under tight deadlines. The role includes writing news releases, pitching stories, and executing content strategy across various platforms (e.g., social media, video).


Key Responsibilities:

  1. News and Media Relations: Candidates will focus on "harder news PR," requiring the ability to pitch, angle stories, and understand reporters' needs.
  2. Content Creation: Writing concise, impactful news releases from extensive legal filings. Must be skilled in storytelling across multiple formats (e.g., news releases, videos, social media).
  3. Client Relations: This is a client-facing role, requiring strong interpersonal relationships and the ability to collaborate effectively.
  4. Content Strategy: Includes building out content calendars, understanding news trends, and creating short-form content (e.g., videos) tailored for press or announcements.
  5. Video and Social Media: Familiarity with video editing tools (e.g., Adobe Creative Suite) is preferred; comfort level in video editing is essential and can be taught if necessary.

Desired Background and Skills:

  • Candidates ideally come from a news background with some PR experience.
  • Must be skilled at distilling information quickly and identifying what is most impactful for press and client needs.
  • Understanding the art of storytelling and how to frame client narratives effectively for media.
  • Ability to move and think quickly in fast-paced scenarios.
  • Comfort with video editing, short-form content creation, and social media platforms.


This position is geared for a candidate with a blend of news prowess, PR strategy, and creative content skills, and it emphasizes both client interaction and storytelling excellence in the legal and professional sectors.

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