National Director of Remarketing (Retail, Wholesale)

Job Description

Job DescriptionAre you in search of a company that resonates with your proactive spirit and entrepreneurial mindset? Your search ends here with Premier Truck Rental!Company OverviewAt Premier Truck Rental (PTR), we provide customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industries—including construction, utilities, and infrastructure—by delivering high-quality, ready-to-work trucks and trailers tailored to each customer's needs. At PTR, we don't just rent trucks—we partner with our customers to drive efficiency and success on every job site.Director of Remarketing & Retail Sales Channel DevelopmentPosition Summary

The Director of Remarketing will be the driving force behind maximizing the resale value of our fleet assets by strategically building and executing a sales-led remarketing strategy that elevates direct-to-consumer and business retail channels to the highest priority.

This critical role requires an accomplished, entrepreneurial sales leader who possesses the dual capability to architect a national, multi-channel remarketing program while personally developing and expanding all retail sales operations. The ideal candidate brings a proven track record of fully building out successful retail sales channels for vehicles or similar high-value assets, transitioning volume away from wholesale to achieve superior ROI. This leader must thrive on driving revenue, developing people, and scaling a nascent remarketing function into a high-impact profit center.

Location

Ideally, onsite at our Fort Wayne, IN or Fort Worth, TX offices Hybrid flexibility available with 50–75% travel

Key Responsibilities

• Retail Channel Leadership & Build-Out: Lead a retail-first sales strategy for all used fleet vehicles. This includes the full development and management of innovative, direct-to-consumer and direct-to-business retail sales channels (similar to an omnichannel model) to maximize net return and control the customer experience.

• National Remarketing Strategy: Develop and execute a comprehensive national remarketing plan, ensuring optimal asset disposition across all platforms, with wholesale/auction channels utilized only as strategic overflow.

• Team Scaling & Management: Build, manage, and scale a high-performing remarketing sales organization. Provide clear strategic direction, implement rigorous sales processes, and establish accountability for performance metrics for a rapidly expanding team.

• Sales Execution: Personally negotiate and close high-value vehicle sales with business buyers, fleet operators, and commercial partners, setting the performance standard for the team.

• Sales Roadmap Development: Create a multi-year channel roadmap that aggressively expands reach into direct end-user sales, small and mid-sized business accounts, online platforms, and strategic reseller partnerships on a national scale.

• Pipeline & Performance Management: Implement a disciplined sales pipeline process to track opportunities, forecast revenue accurately, and continuously improve sales velocity and channel efficiency.

• Cross-Functional Partnership: Partner seamlessly with Fleet Operations, Finance, and Logistics to ensure efficient and profitable vehicle readiness and timely disposition.

• Market Insight: Continuously monitor and analyze national market trends, pricing shifts, and competitor practices to inform dynamic pricing and channel strategy.

• Executive Reporting: Develop and present executive-level performance dashboards and strategic updates reflecting sales productivity, channel mix optimization, and overall ROI.

QualificationsMust Have

• Retail Channel Development: Demonstrated, hands-on success in the full development, launch, and scaling of successful direct-to-consumer and/or direct-to-business retail sales channels in the automotive, equipment, or high-value asset sector (e.g., Carvana model or similar).

• National Remarketing Experience: Proven background in managing and executing a large-scale, national remarketing program, with a focus on maximizing value across diverse geographic markets.

• Sales & Leadership Experience: 7–10 years of experience in fleet remarketing, used vehicle sales, or equipment resale, including 4+ years of sales management or sales leadership experience with a proven ability to build and motivate a results-driven team.

• Scaling and Growth Focus: Experience leading a sales team through a period of significant expansion, capable of managing and mentoring an initial team of 8 and growing it substantially in the near term (to 20+).

• Strategic Acumen: Deep understanding of the used vehicle and fleet equipment market, pricing dynamics, and buyer behaviors across retail, dealer, and wholesale channels.

• Skills: Exceptional sales negotiation, closing, and high-level relationship-building skills. Analytical thinker with strong financial acumen.

• Bachelor's degree in Business Administration, Marketing, or related field (preferred).

• Ability to travel up to 75%.

Nice to Have

• Existing business buyer network or commercial client base in relevant markets.

• Experience in high-growth or private equity-backed organizations.

• AAMVA certification or equivalent (a plus).

Why Join Us

• High-Impact Growth: Lead a revenue-generating division and be the architect of a sales model that is vital to the company's aggressive growth trajectory.

• Build and Scale: This is a rare opportunity to build and scale a sales-driven remarketing and retail sales model from the ground up, significantly changing the company's channel mix and overall profitability.

• Visible Impact: Make a measurable and highly visible impact on company profitability through strategic sales leadership and innovation at the executive level.

EMPLOYEE BENEFITS

Wellness & Fitness: Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you're into group classes, virtual personal training, personalized workout plans, or nutrition coaching, we've got you covered!

Exclusive Employee Perks: PTR Swag & a Uniform/Boot Allowance, On-site Micro-Markets stocked with snacks & essentials, discounts on phone plans, supplier vehicles, mobile detailing, tools, & equipment…and much more!

Positions with incentives (Commissions, or Bonuses, or Profit Sharing): At PTR, we believe in rewarding success, whether you are in sales earning commissions, or in service and earning profit sharing. Not every position has commission or profit sharing, so ask your recruiter about these amazing incentives.

Comprehensive Benefits—Starting Day One:

✔ Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)
✔ 401(k) matching & long-term financial planning
✔ Paid time off that lets you recharge
✔ Life, accidental death, and disability coverage
✔ Ongoing learning & development opportunities

Training, Growth & Recognition

We partner with Predictive Index assessment tool that helps identify a candidate's natural behavioral drives, such as dominance, extraversion, patient, and formality. It's used in recruiting and throughout the life cycle of an employee to support employee development and engagement.

Culture & Connection—More Than Just a Job

At PTR, we don't just build relationships with our customers—we build them with each other. Our tech-forward, highly collaborative culture is rooted in our core values. Connect and engage through:
✔ PTR Field Days & Team Events
✔ The Extra Mile Recognition Program
✔ PTR Text Alerts & Open Communication

Premier Truck Rental Is an Equal Opportunity Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need support or accommodation due to a disability, contact us at recruiting@rentptr.com—we're here to help.