Job Description
Job DescriptionSalary:
Were looking for an Associate Creative Director, Social Media, to help lead social-first creative across a portfolio of brands. This role is for a culturally fluent creative leader who understands how brands win attention on social through strong ideas, platform-native execution, and smart collaboration with strategy, account, and production teams. Youll be responsible for setting the creative vision for social, elevating day-to-day content, and guiding teams to produce work that is timely, relevant, and effective.
LEADING CREATIVE VISION FOR CONTENT ACROSS CHANNELS
- Assist client and project teams with developing and implementing campaigns that seamlessly translate to multiple social channels. Use brand standards and performance goals to guide the development of creative for a brand or campaign. Ensure messaging consistency, delivery, and alignment with the clients business objectives
CROSS-DEPARTMENTAL COLLABORATION
- Act as an interdisciplinary collaborator, working in partnership with Art Directors and other specialists to execute nuanced creative messaging and brand work across channels.
CLIENT RELATIONSHIP
- Interface with clients as needed, ensuring strategies are in alignment with goals and are presented thoroughly and expertly. Serve as a lead strategist for consulting teams and clients on messaging strategy.
MENTORSHIP TO OTHERS
- Train and mentor other creative specialists throughout the tactical execution of campaigns. Assist in the professional development of creative skills and thinking.
CREATIVE REPRESENTATION FOR NEW BUSINESS OPPORTUNITIES
- Support new business development efforts by participating in pitches, strategic plans, etc., and providing creative solutions to client challenges/needs.
STAY UP-TO-DATE & IN THE KNOW
- Research and share new approaches to social media engagement
- Stay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of culture
- Keep up-to-date with new features and functionalities related to customer engagement available on priority social channels
JOB REQUIREMENTS
- BA/BS in Marketing, Communications, Journalism, Design, or other related field
- 8+ years of experience or project work creating and implementing social media strategies
- Living in the Raleigh-Durham area or willing to relocate
- Strong understanding of digital marketing
- Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copy
- Experience shooting content with an iPhone and a professional camera
- Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing
- Understanding of current trends, meme culture, and platform nuances
- Previous experience with influencer marketing or UGC programs
- Familiarity with Google Analytics is preferred