Job Description
Job DescriptionWe are looking for an experienced Digital Marketing Manager to spearhead our online marketing initiatives and drive our brand forward. This role is ideal for a creative and strategic thinker who thrives in a dynamic, growth-oriented environment and is passionate about leveraging modern marketing tools to achieve business success. Based in Alpharetta, Georgia, this position offers the opportunity to make a significant impact on our digital strategy while collaborating closely with leadership.
Responsibilities:
• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive revenue growth.
• Manage and optimize web content, social media channels, and blog strategies to align with business objectives.
• Plan and execute targeted digital advertising campaigns, including paid social and Google Ads.
• Refresh brand messaging to highlight the company’s SaaS platform and digital capabilities.
• Design and execute marketing campaigns aimed at increasing product upgrades, platform adoption, and customer conversions.
• Coordinate sponsorships and tradeshow participation to expand brand reach and industry presence.
• Collaborate with internal teams to transform business updates into engaging outbound content.
• Analyze and report on marketing performance using tools like Google Analytics to ensure campaigns meet goals.
• Contribute to the development of a cohesive and modern marketing voice for the company.
• Stay updated on industry trends and emerging technologies to continuously refine marketing strategies.• Minimum of 5 years of experience in digital marketing, preferably in B2B or SaaS environments.
• Proficiency in content development and excellent communication skills.
• Hands-on experience with digital advertising platforms, including Google Ads and paid social campaigns.
• Familiarity with web analytics tools such as Google Analytics to track and improve campaign performance.
• Ability to thrive in a fast-paced, entrepreneurial setting and take ownership of projects.
• Experience supporting sales or product marketing teams is a plus.
• Willingness to work onsite in Alpharetta, Georgia, for the first 90 days of employment.
• Strong organizational skills and attention to detail to manage multiple projects effectively.