Job Description
Job Description
Job Title:
Franchise Growth Marketing Manager
Location:
Near Livonia, MI (Hybrid – 2 days/week onsite)
Salary Range:
$70,000–$90,000 depending on experience
Role Summary
Join a national organization as a Franchise Growth Marketing Manager and help drive strategic expansion efforts through targeted marketing initiatives. This role is responsible for developing and executing campaigns that generate high-quality franchise leads and support long-term brand growth. You’ll work closely with senior marketing and development leadership to align messaging, build a robust prospect pipeline, and increase overall visibility in target markets.
This is an exciting opportunity for a resourceful, data-driven marketer who thrives in a collaborative environment and wants to make a measurable impact on business growth.
Key Responsibilities
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Campaign Strategy:
Plan and execute marketing campaigns designed to attract franchise candidates and identify potential business opportunities for expansion. -
Database & CRM Management:
Build and maintain marketing prospect lists. Use CRM tools to segment audiences, track engagement, and optimize outreach efforts. -
Cross-Functional Collaboration:
Partner with the development, digital, and content teams to ensure marketing strategies align with business development goals and support franchise growth. -
Performance Analysis:
Track and analyze key performance indicators (KPIs) such as cost per lead, conversion rates, and campaign ROI to inform strategy adjustments. -
Content Direction:
Provide input and direction on creative assets, messaging, and calls-to-action to ensure campaigns are targeted, compelling, and on-brand. -
Vendor Coordination:
Manage relationships with outside vendors (as needed) for services such as creative, data sourcing, or campaign distribution. -
Market Research:
Conduct research on trends, competitor activity, and market demographics to identify growth opportunities and fine-tune messaging.
Required Qualifications
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Bachelor’s degree in Marketing, Communications, Business, or a related field
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5+ years of experience in marketing, preferably in franchise development, multi-location, or growth marketing roles
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Hands-on experience with CRM tools such as Salesforce, HubSpot, or Zoho
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Strong analytical mindset and comfort working with campaign performance data
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Proven ability to manage marketing campaigns across digital and traditional channels
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Excellent communication and project management skills
Preferred Qualifications
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Prior experience supporting franchise networks or marketing for multi-brand organizations
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Experience with outbound lead generation and database segmentation strategies
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Familiarity with lead nurturing, automated email campaigns, or marketing funnels
Work Style
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Hybrid schedule: 2 days per week on-site near Livonia, MI
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Highly collaborative, results-oriented culture
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Opportunity to work alongside senior leaders across marketing and development teams
Equal Opportunity Statement
Our client is an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or any other protected status.