Director of Retail Thrift Marketing
Job Description
Job Description
Lead with Good Purpose
Goodwill Greater New York and Northern New Jersey (GWNYNJ) believes that the power of work and sustainable fashion is how we unlock the good in our communities. For over 100 years, we have built a purpose driven brand through our nearly thirty stores, outlets, donation centers and e-commerce operations across New York and Northern New Jersey. Our donated goods retail operations (DGR) proudly funds our collective mission to empower individuals with disabilities and other barriers to employment to gain independence through the power of work. If you’re a retailer passionate about innovating with purpose, loves a good treasure hunt and want to have positive impact, then we want to hear from you! Bonus if you’re into implementing fun quirky (but consistent) brand language!
We’re on the hunt for our next Director of Retail Thrift Marketing. This strategic, creative, and data-driven marketing operations individual will lead our brand, growth, and customer engagement across our thrift retail stores and e-commerce platforms. This role blends mission-driven storytelling with modern resale marketing strategies inspired by our 100 year history, sustainable fashion and people impact to leave no talent behind.
Reporting to the Executive Vice President of Donated Goods Retail, you’ll be responsible for building a unified brand experience that drives foot traffic, online engagement, and revenue—while amplifying our mission to empower individuals with disabilities and other barriers to employment through sustainable fashion.
The Awesome Things You’ll Do
Brand & Campaign Strategy
- Own and evolve the Goodwill NYNJ retail brand to reflect our values of the treasure hunt, sustainability, affordability, and community impact.
- Lead seasonal and thematic campaigns that drive awareness and sales across physical and digital channels. DYI Halloween, Christmas in July, Earth Day and Fashion Week.
- Develop messaging frameworks that connect our mission with modern thrift culture and show how buying for Goodwill has a double impact. Build trust in the mission of Goodwill and the value of our thrift goods.
- Support our fundraising campaigns, gala and telling the goodwill story of people for the whole organization.
Growth & Performance
- Build and execute full-funnel marketing strategies across paid media, email, SEO/SEM, and social including in Digital, Social, In-store, Print, Loyalty, Out of home and Events
- Set, Drive and Monitor the following KPIs
- Retail revenue growth (monthly and YoY)
- Customer acquisition and retention
- Digital engagement (CTR, conversion rates, social reach)
- Optimize campaigns based on performance data and customer insights.
- Build out a shopper loyalty program with incentives for shoppers with Clutch.com
- Drive returns, engagement and use of loyalty program and targeted campaigns
- Launch a new donor loyalty and giving options
Retail Launch & Expansion Support
- Lead marketing strategy for new store launches, including grand opening campaigns, local media outreach, and community engagement.
- Develop scalable launch playbooks for future store openings and current stores to have unified messaging and look & feel for customers
- Collaborate with retail operations and merchandising teams to ensure alignment.
- Ensure in-store signage and materials are adding to on brand shopping experience, language, pricing, new items
Digital & Content Strategy
- Oversee content creation across social media, email, blog, and video.
- Develop influencer and ambassador programs to amplify reach.
- Ensure consistent brand voice and visual identity across all platforms.
Team Leadership & Collaboration
- Manage vendors for printing, graphic design and needs being mindful of budget
- Oversee marketing budget.
- Collaborate cross-functionally with retail, mission services, and development teams.
- Supervise and coach the Marketing Coordinator, create dotted lines with Development, CEO and Mission teams.
The Experiences, Skills and Perspectives You’ll Bring
- 4–6 years of marketing operations or multi-channel marketing experience; retail marketing experience preferred.
- Proven ability to balance strategy and execution, setting plans while driving projects to completion.
- Strong analytical and reporting skills; demonstrated ability to use data to shape strategy and optimize performance.
- Experience managing large-scale signage, collateral production, and vendor execution.
- Experience managing marketing budgets, tracking spend, and reporting ROI.
- Skilled in sourcing, managing, and optimizing vendor teams.
- Familiarity with digital, social, email, and loyalty platforms.
- Excellent project management and organizational skills; thrives in fast-paced environments.
Our Must Haves
- Proven work ethic with the utmost integrity
- Leads by example and inspires others to do the same
- Passionate, Empathetic, Grounded and Open Minded
- Understanding and passion for using data to make decisions, okay if obsessed with sales reports and need to look at them hourly
- Effective written and verbal communication skills
- Ability to travel in the New York and Northern New Jersey region
What We Offer
- Proposed hiring range of $115,000 to $140,000
- Generous Time off policy to use when you need it
- Health, wellness and financial resources to help you achieve our personal goals
- Robust health benefits including medical, dental, vision, parental leaves and company sponsored life insurance
- Retirement matching programs and contributions
- Transit and commuter benefits
You bring the Good in Goodwill
We believe in creating space for everyone to do their best work and have individual and collective impact. We believe in challenging the status quo and setting ambitious goals in the name of doing more good. We believe that being your best self and helping others do the same is how we bring our mission alive. Even if you don’t think you meet all the qualifications listed for the job, we would love to hear from you!
If you need assistance with your application please reach out to humanresources@goodwillny.org