Job Description
The Opportunity
My client, a leading US-facing gaming and entertainment business, is in the search for a Customer Engagement Manager to own and shape an innovative free‑to‑play games strategy. This newly created role offers a true blank canvas. You will be responsible for designing and delivering a compelling free‑to‑play experience that drives customer acquisition, engagement, retention, and long-term loyalty. Working cross-functionally, you will act as the central owner of this channel for the US market, blending creativity, commercial acumen, and data-driven decision-making.
Key Responsibilities
- Develop and lead the overarching free‑to‑play games strategy, informed by customer data, insights, and market trends
- Own the end-to-end execution of free‑to‑play campaigns, from concept through launch and optimization
- Advocate for and implement a best‑in‑class promotional and engagement plan
- Analyze player behavior, campaign performance, and engagement metrics to refine strategy and maximize ROI
- Collaborate closely with product, development, analytics, and CRM teams to continuously enhance the free‑to‑play offering
- Leverage commercial insight to work with third‑party providers, negotiating and optimizing value across partnerships
- Partner with the wider CRM function to deliver cross-sell strategies, migrating free‑to‑play users into real-money sports betting and casino products
- Act as a channel owner for the US market, ensuring alignment with broader customer engagement and brand objectives
Skills & Experience
- Proven experience in CRM, customer marketing, product marketing, analytics, or commercial roles
- Demonstrated success in developing customer engagement programs with a strong focus on customer acquisition and retention
- Strong analytical capability, with the ability to translate complex data into clear, actionable insights
- Solid understanding of customer segmentation, value modeling, and ROI-driven decision making
- Passion for free‑to‑play games, including social, fantasy, casino, or peer‑to‑peer gaming experiences
- Technical fluency and experience with platform integrations is an advantage
- Experience managing small teams and collaborating cross-functionally within a larger organization
- Highly organized, self‑motivated, and comfortable operating autonomously
Salary & Benefits
- Salary range: $105,000 – $130,000 per annum (depending on experience)
- Annual bonus plan
- Comprehensive health and wellness benefits
- 33 days PTO per year
- 401(k) with company match