Job Description
Job DescriptionThe Marketing Operations Specialist is a pivotal role that combines technical expertise, analytical skills, and campaign execution to drive impactful marketing efforts. This role focuses on building, implementing, and optimizing multi-channel campaigns while ensuring seamless automation and data-driven decision-making. The Marketing Operations Specialist works closely with marketing, creative, and analytics teams to deliver high-quality, results-oriented campaigns.
Key ResponsibilitiesCampaign Development & Execution
- Build and deploy responsive landing pages optimized for user experience and conversions.
- Create and schedule email campaigns using platforms like HubSpot, ensuring cross-device compatibility.
- Execute direct mail campaigns using tools like Postalytics, ensuring alignment with digital efforts.
- Develop event-specific campaigns, including attendee confirmations, reminders, and surveys.
Automation & Workflow Management
- Design and manage marketing automation workflows, including drip campaigns and triggered follow-ups.
- Integrate automation systems with CRM tools like HubSpot to ensure seamless lead nurturing.
- Optimize workflows for efficiency, reducing manual tasks while maintaining campaign quality.
Data Analysis & Reporting
- Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) using tools like HubSpot and Google Analytics.
- Provide actionable insights to improve campaign effectiveness and overall ROI.
- Generate comprehensive reports for leadership, detailing performance trends and optimization recommendations.
Audience Segmentation & Personalization
- Leverage tools like HubSpot to segment audiences based on behavior, engagement, and demographics.
- Personalize email and direct mail campaigns to maximize engagement and conversions.
- Conduct advanced segmentation for targeted donor outreach, dynamic retargeting, and upselling opportunities.
Template & Asset Management
- Develop and maintain a centralized library of reusable templates for landing pages, emails, and direct mail assets.
- Ensure all templates meet accessibility standards and align with organizational branding.
Collaboration & Cross-Channel Coordination
- Partner with creative and content teams to ensure cohesive messaging and visual alignment across channels.
- Coordinate campaigns across digital (email, landing pages, social media) and traditional (direct mail, print) platforms.
Q&A Testing & Optimization
- Conduct quality assurance testing for all assets to ensure functionality across devices, platforms, and browsers.
- Perform A/B testing for email subject lines, landing page layouts, and CTAs to identify the most effective strategies.
Innovation & Trend Monitoring
- Stay informed about emerging trends in marketing automation, data analytics, and campaign optimization.
- Recommend and implement new tools or strategies to enhance marketing efficiency and effectiveness.
Skills and QualificationsTechnical Skills
- Proficiency in HubSpot for automation, segmentation, and performance tracking.
- Experience with direct mail platforms like Postalytics or similar tools.
- Basic HTML/CSS skills for asset customization.
- Knowledge of Google Analytics and other reporting tools for campaign analysis.
Analytical & Organizational Skills
- Strong analytical abilities to interpret data and provide actionable insights.
- Exceptional project management skills to coordinate multiple campaigns simultaneously.
- A detail-oriented mindset is needed to ensure accuracy and consistency across all deliverables.
Interpersonal Skills
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to explain technical concepts to non-technical stakeholders in an accessible manner.
Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in marketing operations, campaign execution, or a similar role.
- Proven track record of managing multi-channel campaigns and delivering measurable results.
Preferred Competencies
- Experience with additional tools like WordPress, Salesforce, or Tableau.
- Familiarity with ADA accessibility standards for digital content.
- Knowledge of SEO best practices for landing pages and digital assets.
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