Job Description
Job Description
Digital Marketing Manager
Are you innovative and passionate about current trends and creating digital marketing campaigns? Tovatech is a fast-growing Internet based distributor of scientific equipment. We are looking to hire a B2B digital marketing professional to effectively promote our message across all digital channels.
Objectives of this role
- Maximize the number and quality of leads, over both long and short term. Drive more traffic, increase conversion rates.
- Increase brand awareness, maintaining consistent brand messaging.
Responsibilities
- Plan, execute, and manage all digital marketing for Tovatech, including SEO, SEM, email marketing, and social media
- Establish and execute a digital marketing strategy to distribute content
- Create and maintain an editorial calendar to deliver targeted content
- Create and manage content including social media, emails, videos for Tovatech’s websites, and other forms of digital communication
- Prepare reports and analytics on the overall performance of various marketing campaigns. Track calls, chats, and form submissions.
- Stay up to date on the latest digital marketing trends, and implement them in Tovatech’s marketing campaigns
- Manage website hosting, security and website forms.
Skills and qualifications
- Experience and in-depth knowledge of B2B digital marketing
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills
- Knowledge of various social media platforms and best B2B practices
- Ability to analyze customer metrics, reports, and trends
- Familiarity with BigCommerce
Preferred qualifications
- Proficiency in video creation
- Analytical mind, with a passion for measuring data
- Familiarity with Salesforce.com
This full-time position is located in Plano, TX.
Company DescriptionTovatech is a fast growing Internet based distributor of scientific equipment.
Tovatech is a fast-growing Internet based distributor of scientific instruments. Be part or our team! We have a fun, friendly work atmosphere and this position has significant opportunity for promotion. Tovatech offers products from a wide range of manufacturers to customers in North America. Our customers are scientifically oriented companies, universities, testing and QC labs as well as general industry.
Apply today! Work with us, grow with us!
Company Description
Tovatech is a fast growing Internet based distributor of scientific equipment.\r\n\r\nTovatech is a fast-growing Internet based distributor of scientific instruments. Be part or our team! We have a fun, friendly work atmosphere and this position has significant opportunity for promotion. Tovatech offers products from a wide range of manufacturers to customers in North America. Our customers are scientifically oriented companies, universities, testing and QC labs as well as general industry. \r\n\r\nApply today! Work with us, grow with us!