Graphic Designer

Job Description

Job Description

Position: Graphic Designer

Department: Marketing

Reports to: VP of Brand

Location(s): Phoenix, AZ (Utopia Office/In-Office)

Role Overview

Lectric eBikes is seeking a talented and versatile Graphic Designer to assist with product and packaging design, social media graphics, ads and website UX. . This role will bring creativity, consistency, and energy to our visual identity — translating ideas into compelling designs that inspire customers to get outside, explore, and experience the freedom of riding.

As an in-house designer, you’ll collaborate closely with Marketing, Product, Ecommerce, Retail, and Operations teams to create high-impact creative across digital campaigns, product launches, web experiences, retail environments, email, social media, packaging, and more.

The ideal candidate is a hands-on creative designer who thrives in a fast-paced environment, can balance brand storytelling with performance-driven design, and enjoys taking projects from concept through final execution.

Key ResponsibilitiesBrand & Creative Development

• Help evolve and maintain Lectric eBikes’ visual identity across all customer touchpoints

• Create engaging, on-brand creative that supports customer acquisition, retention, and brand loyalty

• Develop campaign concepts, visual directions, and creative assets that align with business goals

• Maintain brand consistency across channels, including digital, retail, print, and experiential

Marketing & Digital Design

• Design creative assets for:

  • Paid media campaigns

  • Social media

  • Email marketing

  • Website and landing pages

  • Promotions and seasonal campaigns

  • Customer communications

• Partner with Marketing to develop creative that drives engagement and conversion

• Create variations of creative for testing and optimization

Product & Ecommerce Creative

• Support product launches with:

  • Product storytelling

  • Feature callouts

  • Lifestyle imagery direction

  • Sales collateral

  • Product comparison assets

• Collaborate with Product and Ecommerce teams to bring products to life visually

Retail & Physical Brand Experience

• Create materials supporting retail/showroom experiences:

  • Signage

  • Displays

  • Promotional materials

  • In-store graphics

  • Event materials

• Ensure physical brand experiences feel cohesive and premium

Content Creation

• Support photo/video creative needs through:

  • Creative direction

  • Simple motion graphics

  • Video editing

  • Asset development

• Partner with internal and external creative resources as needed

Project Management

• Manage multiple projects simultaneously while meeting deadlines

• Translate creative briefs into polished deliverables

• Communicate timelines, risks, and creative recommendations

• Maintain organized design files and asset libraries

QualificationsRequired

• 3+ years of graphic design experience (in-house, agency, or consumer brand preferred)

• Strong portfolio demonstrating:

  • Brand design

  • Digital marketing creative

  • Campaign development

  • Typography/layout

  • Visual storytelling

• Advanced proficiency in Adobe Creative Suite:

  • Photoshop

  • Illustrator

  • InDesign

• Experience designing for digital channels and ecommerce

• Strong understanding of design principles, branding, and production workflows

• Ability to prioritize and manage multiple projects independently

Preferred

• Experience with:

  • Consumer products

  • Outdoor/lifestyle brands

  • Automotive, cycling, mobility, or sporting goods

  • Shopify/ecommerce environments

  • Figma

  • Motion/video editing tools

• Photography or art direction experience

• Experience preparing print-ready files

What Success Looks Like

First 90 Days

• Learns the Lectric brand voice and visual system

• Becomes a trusted creative partner for Marketing and Product teams

• Improves creative consistency across channels

• Builds familiarity with existing assets, workflows, and campaigns

First 6 Months

• Independently owns creative projects from concept to completion

• Develops stronger campaign storytelling

• Helps elevate the brand experience across digital and retail

Long-Term

• Becomes a key creative contributor shaping how customers experience Lectric eBikes globally

Equal Employment Opportunity Statement
Lectric eBikes is an equal opportunity employer committed to providing a workplace free from unlawful discrimination, harassment, and retaliation. We provide equal employment opportunities to all employees and applicants regardless of race, color, ethnicity, national origin, age, sex, gender identity, sexual orientation, religion, disability, pregnancy status, veteran status, genetic information, or any other characteristic protected by applicable law.

Lectric eBikes is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation during the application process, please contact Human Resources at hr@lectricebikes.com.

This job description is intended to describe the general nature and level of work performed and is not an exhaustive list of all responsibilities, duties, or requirements. Employees may be required to perform other job-related duties as assigned. Employment with Lectric eBikes is at-will.