Job Description
Job Description
Primary responsibility for leading the Sales & Marketing departments to achieve Division goals. Responsible for setting goals needed to achieve key operational targets including closing projections, sales, profitability, and other metrics for the Division. Serves as a member of the Division Leadership team and works closely with the Division President.
Hakes Brothers Culture
- Develop a culture built on the Hakes Brothers Core Values.
- Set an example of the Hakes Brothers Core Values: Drive, Excellence, Ownership, Discipline, Intergrity, Unity, Humility, and Purpose. This is the most important part of the VP's job!
SALES & MARKETING DEPARTMENT RESPONSIBILITIES
- Set and achieve sales goals necessary to achieve the closing goals set by the Division President.
- Achieve maximum gross margin.
- Approve of quarterly pricing with Division President on a quarterly basis, or more frequently if necessary.
- Report the progress of the Sales organization to the Division President on a weeky basis.
- Analyze, strategize and drive the closing and sales goals.
- Develop annual sales goals and update quarterly.
- Know the competition's product, locations, pricing, features, options, special incentives, and all other information in order to develop strategy to keep Hakes Brothers competitive in the marketplace.
Sales Team
- Staff, motivate, train, inspire and lead the Sales team.
- Foster a sales culture of teamwork, accountability, consistency and professionalism.
- Resolve escalated conflicts that arise between customers and Hakes Brothers.
- Achieve Division survey goals for the Sales team
Admin and Backlog Management
- Oversee starts and closings for all communities to achieve Division goals.
- Order all spec homes necessary each month to ensure an even starts process.
- Oversee buyer relations and buyer updates.
Marketing and Community Launch
- Roll out new communities, including the review of pricing, model home setups, sales addenda updates, design updates, signage, grand openings, homesite premiums (approved by Division President), etc.
- Maintain knowledge on emerging products and services.
- In cooperation with Corporate Marketing, oversee local digital and social media marketing efforts.
- Oversee local promotions to the public and Realtors
MISCELLANEOUS RESPONSIBILITIES
- Other sales and marketing related duties as needed.
- Hire and build teams in new areas while maintaining existing teams.
Qualifications
- Required: Bachelor's Degree in relevant area
- Required: At least seven years relevant experience
- Required: Must own or have access to vehicle for daily work
- Required: Valid driver's license and auto liability insurance