VP, Marketing

Job Description

Job Description

Position Summary:

The role requires a visionary leader with expertise in neuromodulation, strong analytical skills and the ability to inspire and lead a high-performing team. The VP Marketing is responsible for the development, implementation, management and execution of an effective marketing strategy and corresponding commercial plan to achieve revenue objectives. The VP Marketing will drive downstream and upstream execution for currently available and next generation products.

The VP will also lead the upstream marketing team and formulate product development strategy working alongside research and development teams.

Job Description:
The VP Marketing will have significant interaction with key opinion leaders in the field of pain management, the field-based salesforce and the research and development teams must work collaboratively to create plans and ensure that customer targeting, messaging, new product launches, clinical indication expansion, and sales tools are well executed and impactful.

Key Responsibilities:

• Strategic Planning: Develop and implement marketing strategies that support the company's growth objectives and enhance brand awareness in the neurology and neurostimulation markets.
• Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscape. Utilize insights to inform marketing strategies.
• Product Launches: Lead the planning and execution of product launches, ensuring effective communication and positioning in the market.
• Market Segmentation: Identify and target key market segments to optimize marketing efforts and ensure tailored messaging for different customer groups.
• Brand Management: Oversee brand development and ensure consistent messaging across all marketing channels.
• Digital Marketing: Drive digital marketing initiatives, including SEO, SEM, social media, and content marketing to increase online visibility and engagement.
• Team Leadership: Manage and mentor the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10-12 years of experience in marketing, with significant experience in a startup environment.

• Strong analytical skills and ability to interpret market data.
• Excellent communication and interpersonal skills.
• Experience with digital marketing tools and platforms.
• Ability to lead and inspire a team.
• Strategic thinker with a results-driven approach.
• Develop and maintain strong relationships with key opinion leaders and key customers.
• Develop strong credibility with Sales, KOLs, and customers through procedural, product, and competitor/competitive therapy knowledge.
• Partner with Learning & Development to ensure the effective training of the sales team.
• Ensure that all marketing activities conform to company guidelines and local laws.

Required Education and Experience:

• 8+ years of post-MBA experience in medical device or biotech marketing or 10+ years of medical device or biotech marketing.
• MBA a plus.
• Prior neuromodulation experience a plus.
• Direct experience and responsibility of successfully managing a multi hundred-million-dollar business in a competitive market.
• Experience developing and launching into new markets.
• Downstream and upstream marketing experience in a highly competitive medical device market.
• Strong team players who can incorporate input from others and can generate consensus through inclusion.
• Must be able to thrive in a fast-paced and dynamic work environment.
• The ability to speak up when important information or questions must be raised and takes action when issues must be addressed.
• Strong and creative thinker who is intellectually curious.
• Sound decision making capabilities.
• Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Ability to develop strong relationships with customers, clinical & sales partners.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership.
• Ability to work in hospitals, operating rooms, clinics, and surgical centers.
• Domestic and international travel up to 50%.