Real Estate Marketing Manager

Job Description

Job Description

Palmetto Bluff is nestled along the May River in the Lowcountry of South Carolina between Hilton Head Island and Savannah. As an award winning 20,000 acre development, the development encompasses a private member’s only club which includes a marina, restaurants, an equestrian center, a shooting club, a Jack Nicklaus Signature Golf Course, The Crossroads Reversable King Collins Golf Course, Anson Point Golf Course designed by Coore and Crenshaw, a lawn and racquet club, a community farm, and more. In addition, Palmetto Bluff has an extensive nature preserve, walking trails, retail shopping, art gallery, and a vibrant village, all which pay homage to the region’s rich heritage.

Job Summary:

The Real Estate Marketing Manager plays a critical role in driving demand, generating qualified leads, and supporting sales growth for Palmetto Bluff Real Estate Company. Working closely with the VP of Marketing, Director of Marketing, Experiential Marketing Manager, and Sales team, this role is responsible for developing, implementing, and optimizing cross-channel marketing strategies that communicate Palmetto Bluff’s real estate and membership value proposition.

This role blends strategic thinking with hands-on execution. The Real Estate Marketing Manager is expected to bring forward new ideas, identify emerging opportunities, and continuously refine marketing approaches to attract, nurture, and convert prospective buyers. In addition to leading the internal production process, this role serves as a strategic partner to sales and marketing leadership—helping evolve how Palmetto Bluff Real Estate is positioned in the market and how leads are generated and advanced through the funnel. This is a highly visible, influential role that requires strong organization, creativity, and a proactive, growth-oriented mindset.

Benefits:

We offer excellent benefits, including an incredible employer contribution towards medical, dental, and vision coverage, which begins on the 1st of the month following your date of hire! Other benefits include a 401(k) Plan, with an employer matching contribution, paid life & disability coverage, and more.

Essential Job Functions:

Strategy, Growth & Lead Generation:

• Partner with marketing leadership to develop and execute real estate marketing strategies that drive qualified lead generation and sales revenue.
• Proactively identify, test, and implement new lead-generation strategies, channels, and tactics, refining approaches based on performance and market response.
• Continuously evaluate marketing effectiveness, bringing forward recommendations to improve lead quality, engagement, and conversion.
• Collaborate closely with the Sales team to align marketing efforts with business goals and ensure marketing initiatives support the full buyer journey.
• Brainstorm and implement new, creative ways to position Palmetto Bluff Real Estate Company as the leading firm within the community.

Marketing Execution & Production:

• Execute the overall Palmetto Bluff Real Estate Company marketing strategy as directed by the VP of Marketing and Director of Marketing, ensuring projects are delivered on time and on budget.
• Oversee the execution of new real estate product launches, property positioning, and asset production strategies.
• Develop timelines and launch plans for new products, homesites, and marketing initiatives.
• Concept and collaborate with the production team on marketing tools and materials that support company land sales and resales.
• Lead the internal production process and systems, managing calendars, workflows, timelines, and production personnel.

Digital, Social & Campaign Management:

• Oversee real estate-focused promotion across digital channels, including social media, email marketing, paid campaigns, and website.
• Ensure consistent, compelling messaging across all marketing touchpoints.
• Work with internal teams and external partners as needed to execute campaigns efficiently and effectively.
• Manage media insertions, calendar, contracts, and ad creative.

Sales Enablement & Cross-Team Collaboration:

• Serve as the primary liaison between Marketing and Sales, ensuring sales needs, timelines, and business objectives are met.
• Create marketing assets and materials to support the Palmetto Bluff Builder Program and leverage cross-marketing opportunities.
• Generate monthly, quarterly, and annual sales reports in collaboration with the Real Estate Listing Manager; communicate reports to property owner and prospect databases.
• Work closely with the Real Estate Operations Manager and operations team to develop collateral for Discovery Packages and educate the Sales team on usage.
• Manage real estate-oriented events and activations to bring awareness to Palmetto Bluff Real Estate Company among property owners and Montage guests
• Collaborate with the Real Estate Listing Manager to ensure all listings are fully and effectively marketed across channels (social media, promotional materials, paid media, etc.)
• Work with the Experiential Marketing Manager and Marketing and Events Coordinator on strategy for events, both onsite and offsite and leverage cross-promotional marketing opportunities with the real estate and builder teams

Operations, Reporting & Optimization:

• Develop and maintain operational frameworks, calendars, and tracking systems to support efficient marketing production.
• Oversee real estate initiatives on the marketing calendar, ensuring proper prioritization and execution.
• Manage and organize all real estate marketing assets on the marketing server and Google Drive in accordance with established processes.
• Generate monthly, quarterly, and annual real estate marketing reports in collaboration with Real Estate Sales Assistance.
• Communicate performance insights and results to internal stakeholders, including resident and prospect audiences as appropriate.

Team Contribution & Professional Conduct

• Contribute to the overall efficiency and effectiveness of the Marketing department by offering ideas, recommendations, and strategic input.
• Demonstrate courteous, cooperative, and professional behavior when interacting with members, prospects, partners, and staff.
• Actively promote a collaborative, respectful, and high-performing workplace culture.

Qualifications:

• College Degree in marketing, business, systems, or another related field required.
• Five+ years of experience working in a similar position.
• Familiarity with salesforce.com (or similar CRM system), preferably experience with Propertybase.
• Excellent communication skills (oral and written).
• Proficiency in MS Office products, including Word, Excel, Access, and Outlook.
• Working knowledge of Adobe Creative Suite.
• Professional phone skills with excellent customer service.
• Ability to organize, prioritize, meet deadlines, and multi-task.
• Ability to work in a fast-paced environment.
• Strong technical skills and mindset to leverage database and workflow drive software.
• Ability to deliver high-quality work quickly in a dynamic organization under pressure.

Physical Requirements:

• Constant and close visual work at desk or on a computer.
• Constant sitting and working at a desk.
• Frequent verbal and written communication with staff and other business associates by telephone, correspondence, or in person.
• Must be able to lift objects weighing between 0 and 30 lbs.
• Ability to stand, stoop, bend and lift
• Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer, stamina to maintain attention to detail
• Vision to read printed materials and a computer screen, and hearing and speech to communicate in person and over the telephone.
• Must be available to travel on occasion to locations for training and/or conferences for future educational development as well as travel to off site sales & marketing events

Palmetto Bluff is proud to be an EEO Employer and participates in E-Verify.