Email Marketing Specialist

Job Description

Job Description

Salary Range: $70,000 to $80,000 per year

Benefit Eligible: Yes, includes health insurance (medical, dental, vision) along with paid time off and a 401(k) with company match

Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.

Classification: Exempt, Regular Full-time

Reports to: Director of Brand Marketing

To apply, please reference the instructions listed below in the post:

The Company

Paleovalley is a modern health-conscious snack and supplement company. We are committed to making delicious, high-quality products that do not cut corners. We source from certified organic farmers using regenerative agricultural practices. Our goal is to support our customers with better alternatives to the health-damaging junk foods and synthetic supplements lining the grocery store shelves.

Wild Pastures, our sister company, is on a mission to transform the meat industry. We deliver 100% grass fed, pasture-raised, environmentally-regenerative beef, chicken and pork and sustainably caught, wild seafood directly to our customers’ doors. We have incredibly high standards for our meat – all being raised in the USA by small-scale family farmers on lush pastures free from human-caused chemicals.

The Hiring Process

Our hiring team will review your experience to determine if it matches our needs. We review as many applications as we can using human review, not resume parsers or AI. We have implemented a “No Ghosting” policy where we strive to provide a response to as many candidates as we can, especially for those that take the time to interview with us. Due to high volume, we can’t always provide feedback on applications. Emails from us will come from either paleovalley.com or applytojob.com, so please whitelist those domains or check your spam folder to make sure you don’t miss communications.

The Opportunity

As an Email Marketing Specialist, you'll play a pivotal role in scaling our rapidly growing email marketing program. This is a unique opportunity to leverage your deep expertise in lifecycle marketing, advanced segmentation, template design, and Klaviyo integrations, while directly influencing customer retention, loyalty, and lifetime value. You'll be responsible for building and optimizing impactful automated email flows, designing and coding visually engaging and deliverability-focused email templates, and proactively analyzing performance data to uncover opportunities for growth and optimization. Your strategic insights will directly inform decision making and shape our customer-centric, education-driven marketing approach.

We’re seeking a highly organized, analytical problem solver who thrives in a dynamic, fast-paced environment. The ideal candidate has a passion for health and wellness, an eye for detail, and takes initiative, someone who’s excited to bring fresh ideas and grow alongside our brand.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Develop, launch, and optimize automated email and SMS flows (welcome, abandoned cart, post-purchase, win-back, reactivation) to drive customer retention, loyalty, and lifetime value.
2. Maintain clear documentation of strategies, tests, processes, and workflows, and proactively update strategic roadmaps based on performance data.
3. Lead strategies for growing subscriber lists through optimized opt-in strategies, website integrations, and lead capture methods.
4. Design, build, and optimize email templates, ensuring visually impactful, brand-consistent campaigns and strong deliverability across all lifecycle communications.
5. Implement advanced customer segmentation and dynamic content strategies to deliver targeted, relevant messaging throughout the customer journey.
6. Utilize predictive analytics and AI-driven tools to anticipate customer churn, identify high-value prospects, and develop timely re-engagement initiatives.
7. Design and execute strategic A/B tests (subject lines, send times, content, visuals) and proactively implement optimizations based on performance data and industry best practices.
8. Monitor, analyze, and report key performance metrics (open rates, CTR, conversion rates, revenue, retention, LTV) weekly and monthly, providing actionable insights to continually improve results.
9. Actively monitor and optimize email deliverability and inbox placement, troubleshoot issues, and maintain subscriber database hygiene.
10. Manage email platform integrations and ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA).
11. Stay current with email marketing innovations and industry trends, proactively recommending and implementing new tools, technologies, and strategies (including predictive analytics and machine learning) to enhance effectiveness and customer experience.

Competencies

1. Strong analytical mindset with experience pulling reports, interpreting key email marketing metrics (open rates, CTR, conversions, revenue attribution, retention, LTV), and proactively recommending actionable improvements.
2. Experience with UTM tracking, attribution modeling, and analytics tools such as Google Analytics.
3. Demonstrated ability to conduct lifecycle audits and develop nurture programs from scratch, leveraging customer journey mapping and data-driven insights.
4. Strong understanding of effective, conversion-driven messaging and education-based marketing best practices, with a genuine passion for health and brand storytelling.
5. Solid understanding of conversion rate optimization and direct-to-consumer psychology.
6. Familiarity with personalization strategies, predictive analytics, and AI-driven tools to anticipate churn and enhance targeting effectiveness.
7. Highly organized, detail-oriented, and capable of effectively managing multiple projects and meeting deadlines independently.
8. Strong verbal and written communication skills, able to clearly explain technical concepts to non-technical teammates.
9. Experienced in managing subscriber database hygiene, email deliverability best practices, and compliance regulations (CAN-SPAM, GDPR, CCPA).
10. Comfortable collaborating effectively in asynchronous, remote environments, and working closely with cross-functional teams such as Creative, Technology, and Marketing Operations.
11. Proactive learner with creative problem-solving capabilities, able to anticipate challenges and identify solutions independently.

Required Education and Experience

1. 5+ years of experience in email marketing for ecommerce brands, ideally in the CPG or health and wellness industry.
2. 3+ years of experience designing, coding, and optimizing responsive email templates, with strong knowledge of HTML and CSS, inbox rendering, and QA best practices.
3. Expert-level proficiency in Klaviyo, including deep technical knowledge of complex automation flows, API integrations, advanced segmentation, and deliverability optimization.

Preferred Education & Experience

1. Bachelor's degree from a regionally accredited institution in Marketing, or a related field, preferred.

Instructions to Apply

To apply, please submit your resume along with a cover letter highlighting three brands you believe are currently excelling at email marketing and briefly explain why you chose each one. If available, please also include links or screenshots of email campaigns you've personally created.

Important: Include the word "spark" in your cover letter. Applications that do not follow this instruction will not be considered.

Work Environment and Physical Demands

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies that weigh up to 20 pounds, and to bend and stand as necessary.

Position Type/Expected Hours of Work
This is a full-time position during regular business hours (for example, Monday through Friday, from 8:00 a.m. to 5:00 p.m.) Occasional evening and weekend work may be required as job duties demand. This position does not require travel.

Work Authorization/Security Clearance (if applicable)

The employee must be authorized to work in the United States for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

#LI-remote

EEO Statement:

Paleovalley and Wild Pastures are equal opportunity employers. Employment and processes, including decisions to hire, promote, discipline, or discharge, are based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

E-Verify:

Paleovalley and Wild Pastures participate in E-Verify, the federal program for electronic verification of employment eligibility.

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