Job Description
Job Description
About Us
Rachel Allan is a leading fashion brand specializing in Prom, Bridal, Quinceanera and couture dresses known for trend-forward designs, exceptional quality, and standout style. We are looking for a creative, strategic, and highly organized Social Media & Marketing Manager to lead our digital presence and help grow brand awareness, engagement, and sales across multiple platforms.
Position Overview
The Social Media & Marketing Manager will oversee social media strategy, content creation, influencer partnerships, campaign execution, and digital marketing initiatives. This role requires a strong understanding of fashion trends, social media best practices, content performance analytics, and brand storytelling.
The ideal candidate is creative, data-driven, fast-paced, and passionate about fashion marketing.
Key Responsibilities
Social Media Management
· Develop and execute social media strategies across Instagram, TikTok, Facebook, Pinterest, YouTube, and emerging platforms
· Create, schedule, and publish engaging content including reels, stories, videos, and promotional campaigns
· Maintain a consistent brand voice and visual identity across all channels
· Monitor engagement, respond to comments/messages, and build community interaction
· Track social media trends, platform updates, and competitor activity
Content Creation & Campaigns
· Collaborate with design, sales, and creative teams to develop marketing campaigns
· Coordinate photoshoots, video shoots, influencer content, and seasonal launches
· Write compelling captions, marketing copy, and promotional messaging
· Assist with email marketing campaigns and website content updates
· Develop content calendars aligned with product launches and marketing goals
Influencer & Brand Partnerships
· Identify and manage influencer, ambassador, and creator relationships
· Coordinate partnerships, gifting campaigns, and paid collaborations
· Track campaign performance and ROI
Digital Marketing & Analytics
· Analyze social media and campaign performance metrics
· Prepare monthly reports with insights and recommendations
· Support paid social advertising initiatives
· Optimize campaigns based on engagement, reach, and conversion data
Qualifications
· Bachelor’s degree in Marketing, Communications, Fashion Merchandising, or related field preferred
· 2–5 years of experience in social media, digital marketing, or fashion marketing
· Strong understanding of Instagram, TikTok, Meta Business Suite, and social media analytics tools
· Experience with Canva, Adobe Creative Suite, CapCut, or similar creative platforms
· Excellent written and verbal communication skills
· Strong organizational skills and ability to manage multiple projects simultaneously
· Photography/video editing experience is a plus
· Fashion industry experience preferred
What We’re Looking For
· Creative thinker with strong visual storytelling skills
· Passion for fashion, trends, and digital culture
· Self-starter who thrives in a fast-paced environment
· Strong attention to detail and brand consistency
· Ability to turn analytics into actionable strategies
Benefits
· Competitive salary based on experience
· Employee discounts
· Growth opportunities within a fast-growing fashion brand
· Creative and collaborative work environment
· Paid time off and holidays