Job Description
Job DescriptionDescription:
Gotcha Covered is seeking an experienced, strategic, and highly professional Franchise Marketing Manager to join our team. This role is pivotal in guiding franchise owners toward marketing success by providing coaching, training, and hands-on support. The ideal candidate will bring strong expertise in lead generation, PPC, SEO, and marketing analytics, along with the maturity and listening skills needed to coach small business owners effectively.
This is a role for someone who has walked alongside entrepreneurs before, understands the challenges of running a business, and can translate marketing best practices into actionable strategies that drive revenue growth.
https://fivestarfranchising.com/
https://www.gotchacovered.com/
Responsibilities
Franchise Coaching & Support
- Serve as a trusted advisor to franchise owners, providing one-on-one and group coaching on marketing strategies that generate qualified leads and increase revenue.
- Guide owners in building and executing comprehensive marketing plans tailored to their local markets.
- Translate complex digital marketing concepts into practical steps franchisees can confidently apply.
- Actively listen to owners’ challenges, provide thoughtful feedback, and foster accountability to improve marketing performance while staying within brand guidelines.
- Coach franchisees on how to evaluate and adjust lead generation performance, helping them understand which tactics drive meaningful results and how to prioritize high-ROI channels.
- Actively listen to owners’ challenges, provide thoughtful feedback, and foster accountability to improve marketing performance while staying within brand guidelines.
Digital Marketing Expertise
- Partner with the Marketing Director and our digital agency of record to assess lead generation campaign performance, including PPC and SEO.
- Take ownership of centralized lead generation programs, ensuring they are strategically aligned, well-executed, and continuously optimized to meet franchise system growth goals.
- Serve as the internal expert on digital lead flow, with a strong understanding of how paid and organic efforts drive leads through the funnel - from first click to closed sale.
- Help owners understand the relationship between leads, conversions, and revenue, and identify areas to optimize.
- Proficient in interpreting and leveraging data to drive insights, make recommendations, and adjust strategies in real time.
Training & Development
- Conduct monthly training sessions and webinars on marketing best practices, tools, and strategies.
- Create and deliver resources, including guides, videos, and case studies, to help owners succeed at the local level.
- Support new franchisees during onboarding with foundational marketing training, while offering advanced coaching to seasoned owners.
Performance Measurement
- Establish and track KPIs for local and system-wide marketing initiatives.
- Provide reporting and analysis to help owners and corporate leadership understand marketing ROI.
- Ensure data-driven decision-making is at the core of marketing strategies across the network.
Qualifications
Bachelor’s degree in Marketing, Business, or related field (preferred)
7+ years of marketing experience, with strong focus on lead generation, PPC, SEO, and data analysis
Experience developing and overseeing centralized lead generation programs
Demonstrated ability to connect leads to revenue performance and communicate insights clearly
Experience coaching, consulting, or advising small business owners strongly preferred; franchise experience is a plus; previous small business ownership is a plus
Exceptional listening skills, maturity, and the ability to navigate sensitive conversations with professionalism
Strong communication and presentation skills; comfortable in both group settings and one-on-one coaching
Strong organizational skills and the ability to manage multiple priorities
Familiarity with platforms such as G Suite, Google Ads, Google Analytics, Google Business Profile, Sprout Social, Asana, and Canva (preferred)
Comfortable with both strategic planning and tactical execution
Why Join Us?
We offer a flexible, supportive work environment where you can make a meaningful impact on franchisees' success. Our benefits include:
- Medical, Dental, and Vision Insurance
- Long-Term and Short-Term Disability Insurance
- Supplemental Life Insurance
- 401(k)
- Generous Paid Time Off
Equal Opportunity Employer
Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.
Reasonable Accommodations
Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.
Requirements: