Digital Marketing Product Strategist

Job Description

What Makes a Honda, is Who makes a Honda
Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

As a Product Strategist on the Honda Digital Marketing team, the associate is responsible for the production, development, and maintenance of core sections of American Honda’s digital properties, including the Honda Automobiles, Honda Corporate, and Honda Racing websites. With over 60 million visits per year, these websites are primary sources of information for consumers, and core to AHM’s digital marketing strategy. Key responsibilities include project management, production and development of compelling digital content to support AHM’s digital marketing strategy, including driving awareness, engagement and consideration of Honda vehicles, and converting upper-funnel shoppers into qualified leads.

Key Accountabilities

• Manage key model landing pages, content/asset updates, website enhancements and maintenance activities to support vehicle launches, sales promotions and brand initiatives, ensuring that launch strategy, business requirements and KPI goals are effectively communicated to agency partners, and that the brand is portrayed in the most compelling way possible
• Collaborate with internal Divisions (e.g., CX, IT, Sales, Service), Departments (e.g., Advertising, PR, Product Planning, Social Media), and third-party agencies, to support key brand initiatives and stories, ensuring content accuracy and proper representation on the website
• Streamline marketing workflows to eliminate bottlenecks and increase efficiency. Implement processes that accelerate digital marketing execution without compromising quality. Identify opportunities to enhance operational efficiency, speed up decision- making, and reduce delays through effective use of project management tools, marketing technologies, and cross-functional collaboration
• Conduct User Acceptance Testing (UAT) of all content updates and site enhancements to ensure successful launch with minimal defects.
• Lead efforts to implement website personalization strategies to enhance user experiences and drive conversions. Support digital transformation initiatives, ensuring that personalized, data-driven strategies are integrated across digital platforms to meet business goals
• Provide analytics support to marketing and leadership teams
• Collaborate with other AHM departments to ensure adequate digital support is provided for product launches, sales promotions, and other business objectives
• Oversee the intake and prioritization of digital marketing projects in Jira. Ensure that project requirements are clearly documented, tasks and dependencies are tracked, and timelines and resources are aligned with business objectives. Manage the project lifecycle to ensure timely delivery within budget and maintain organized backlogs while supporting teams in tracking progress

Qualifications, Experience, and Skills

• Bachelor’s Degree in relative field
• 5+ years in a high-performing digital marketing, website management, email marketing, marketing communications or similar field. Auto experience a plus
• Strong project management skills, able to take on multiple projects simultaneously
• Strong communication skills, able to effectively collaborate with inter-departmental teams and agencies to achieve project objectives
• Strategic mindset with high attention to detail
• Agency experience or Agency/vendor management skills
• Understanding of UX/UI design principles is helpful
• Understanding of website development, content management concepts a plus (hands-on experience not required, but helpful)
• Familiarity with SEO/SEM, digital media a plus
• Familiarity with web analytics and performance optimizations. Knowledge of Adobe Analytics helpful
• Familiarity with Agile project framework a plus
• Flexibility and adaptability

Working Conditions

• Dynamic, high-performing, fast-paced office environment, no notable physical requirements

What differentiates Honda and make us an employer of choice?

Total Rewards:

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Paid Overtime
• Regional Bonus (when applicable)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution

Career Growth:

• Advancement Opportunities
• Career Mobility
• Education Reimbursement for Continued Learning
• Training and Development Programs

Additional Offerings:

• Tuition Assistance & Student Loan Repayment
• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.