Job Description
Job DescriptionWe are looking for a creative and strategic Social Media Manager to lead digital marketing efforts and enhance brand visibility across platforms. Based in Edison, New Jersey, this role requires expertise in crafting compelling content, analyzing performance metrics, and executing targeted campaigns to engage audiences effectively. The ideal candidate will bring a strong blend of technical skills and innovative thinking to drive social media success.
Responsibilities:
• Develop and implement comprehensive social media strategies that align with business goals and enhance brand presence.
• Design visually appealing and impactful content using tools like Adobe Creative Cloud and Canva.
• Manage editorial calendars to ensure consistent and timely delivery of content across platforms.
• Monitor and analyze performance metrics using tools such as Facebook Insights and Google Analytics to refine strategies.
• Create engaging advertisements tailored to the target audience and optimize them for maximum impact.
• Stay updated on industry best practices and emerging trends to maintain a competitive edge in social media marketing.
• Write and publish blogs that align with brand messaging and resonate with the audience.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging.
• Increase brand awareness by fostering community engagement and building strong relationships with followers.
• Conduct research to identify opportunities for growth and innovation in social media campaigns.• Proven experience in managing social media platforms and executing successful campaigns.
• Proficiency in Adobe Creative Cloud and Canva for designing high-quality content.
• Strong knowledge of analytics tools such as Facebook Insights and Google Analytics.
• Ability to manage editorial calendars and coordinate content schedules effectively.
• Familiarity with social media advertising and optimization techniques.
• Excellent writing and communication skills, with experience in blogging and content creation.
• Understanding of industry best practices and trends in digital marketing.
• A results-driven mindset with the ability to translate data insights into actionable strategies.