Job Description
Job DescriptionWe are seeking a passionate, effective and results-driven Social Media Manager to lead our social media strategy and execution in the fast-paced start-up. The ideal candidate has a deep understanding of both social media trends, is obsessed with sports, and the sports betting landscape, with the ability to create engaging content, drive business growth in Nevada, and increase brand awareness across multiple platforms. You are highly organized, detailed, and ahead of the game!
Key Responsibilities:
- Develop and implement social media strategies and presence on all social media platforms (Twitter/X, Instagram, TikTok, YouTube, Facebook, Threads, etc.)
- Create and curate engaging content (daily) reflects the unique brand voice, tone, personality, and market position of the business.
- Build, grow and engage our online community. Work with influencers and partners to amplify reach and engagement.
- Collaborate with trading and marketing colleagues to ensure timely and accurate publishing of odds, promotions, and other updates.
- Ensure the social media strategy is accurately represented in key business initiatives, events and activations.
- Monitor mentions, comments, and DMs across media platforms.
- Respond to account holders in real time and escalate customer service issues to support, if needed.
- Research industry best practices and techniques to continuously improve our overall social media marketing efforts.
- Track and report the overall performance of various campaigns and reputation standards across all social media platforms.
- Analyze data across platforms and make fact-based business recommendations to leadership.
Qualifications & Experience
- 3+ years of experience in social media marketing, within the sports, sports entertainment, or sports betting industry.
- Portfolio of social media accounts you've managed or campaigns you've led.
- Background in influencer marketing or paid social media campaigns.
- Deep understanding of sports or sports betting culture and trends.
- Strong content creation and copywriting skills.
- Proficiency in social media management and analytical tools.
- Bachelor’s degree in marketing, communications, or related field.
- Must have a clean DMV record and insurance to drive for business purposes regularly.