Job Description
Job Description
Schedule: Mon-Friday 8:00am-5:00pm CST, extended hours if business needs dictate
Pay Type: Salaried
FLSA Status: Exempt
Management: No
Reports to: Chief Development Officer
Compensation: Based on Experience
Position Summary:
Take ownership of building, optimizing, and managing Evolv’s outbound infrastructure from the ground up. This is a mid-level, highly technical and analytical role positioned at the crossroads of systems engineering, lead intelligence, and growth operations.
As the Outbound Systems & Campaign Specialist, you will be responsible for establishing and maintaining domain infrastructure, managing inboxes, executing campaigns, sourcing data, and optimizing performance. This hands-on, data-driven role plays a critical part in identifying qualified leads, ensuring email deliverability, and driving revenue growth through effective cold outreach.
Responsibilities:
Infrastructure & Systems Setup
- Set up and oversee outbound infrastructure, including domains, inboxes, and deliverability tools
- Manage Google Workspace/Outlook environments
- Execute warm-up and deliverability strategies using tools like Instantly and Smartlead
Data Sourcing & Lead Intelligence
- Identify and enhance contact data aligned with the defined Ideal Customer Profile (ICP)
- Create segmented lead lists using platforms such as Apollo, LinkedIn Sales Navigator, and ZoomInfo
- Validate and clean data to ensure high deliverability and minimize bounce rates
- Use logical criteria to categorize and score leads for tailored outreach efforts
Campaign Execution & Performance Analysis
- Develop, test, and refine outreach sequences based on data-driven insights
- Track and analyze inbox replies to understand recipient intent
- Evaluate A/B test results for subject lines, send times, and CTAs
- Leverage campaign analytics to improve open rates, reply rates, and deliverability
System Integration & Automation
- Route qualified responses to CRM systems (e.g., HubSpot, Close) using tagging and logic-based rules
- Automate workflows and integrations using tools like Zapier or Make.com
- Ensure data accuracy and system hygiene across all platforms
Qualifications:
- Minimum of 3-5 years’ experience in outbound operations, B2B lead gen, or data sourcing required
- Strong data intuition and analytical thinking
- Proficiency with tools such as:
- Instantly.ai, Smartlead, Apollo, Hunter, Snov.io
- Google Workspace admin or Microsoft 365
- HubSpot, Close, or similar CRMs
- Make.com, Zapier (workflow automation)
- Or similar
- Hands-on experience segmenting data and interpreting campaign metrics
- Bonus: SQL, Excel, or basic scripting knowledge for data wrangling
Requirements:
- 90% deliverability rate
- <3% bounce rate
- 2–5% positive reply rates (based on vertical)
- Qualified leads routed within 24 hours
- Scalable system handling 10,000+ weekly emails, per location with clean data flows
Monday-Friday 8:00am-5:00pm, Extended hours may be required based on business needs