Job Description
Job DescriptionSalary: $95,000 - $120,000 annual + bonus potential
Summary of Position:
The Dealer Channel Account Executive is responsible for identifying, qualifying, and developing sales opportunities within the dealer segment, including domestic and international partners. As a first point of contact dealer inquiries, pricing requests, and referrals, this role strengthens channel relationships and accelerates pipeline growth. With a strong focus on responsiveness, relationship-building, and strategic nurturing, the Dealer Channel Account Executive plays a key role in driving customer engagement, market intelligence, and long-term dealer success.
Duties & Responsibilities:
Dealer Management
- Manage and grow dealer relationships.
- Recruit and onboard new dealers through outreach and relationship building.
- Evaluate new dealer applications and guide them through the onboarding and welcome process.
- Nurture relationships with dealers via phone, email, virtual and occasional in-person meetings.
- Deliver and support adoption of deal enablement materials to drive product knowledge and sales execution.
- Refer prospects to the appropriate dealer partners based on location, product need, or segment fit.
Sales Administration & Intelligence
- Develop and track KPIs specific to dealer performance.
- Assist with sales forecasting.
- Maintain accurate and timely records of all prospect and dealer interactions in the CRM.
- Maintain and update dealer-facing documentation and digital assets.
- Share trends, feedback, and insights with the broader sales and marketing teams to enhance messaging and positioning.
- Collaborate with internal stakeholders (Finance, Marketing, Supply Chain, Customer Service) to ensure we are servicing the needs of dealers in alignment with our strategic goals.
Strategic Sales Enablement
- Identify upsell/cross-sell opportunities and educate dealers accordingly.
- Represent the deal voice in internal product and service development conversations.
- Participate in strategic industry events to promote partner growth.
Professional Requirements:
Education and Work Experience
- 7+ years as successful account management of a book of business of >$1 million
- Experience working in or with channel/distribution sales models
- Knowledge of industrial, safety, or PPE sales cycles a plus
- Proven track record of consistently meeting or exceeding assigned annual/quarterly goals and targets
- Experience managing and directing the entire sales cycle from beginning to close.
- Demonstrated expertise in gaining access and selling to decision makers.
- Degree in business administration or business operations a plus
- Experience with PPE products
- Experience in Fire or Oil & Gas industries a plus
Knowledge and Skills
- Entrepreneurial mindset and the ability to be flexible and responsive to changing priorities.
- Proven sales and negotiation skills and ability to build and maintain strong relationships with customers.
- Strong proficiency in CRM systems such as Hubspot or Salesforce
- Analytical mindset with the ability to draw insights from dealer performance data.
- Strong alignment with our organizational values.
- Highly developed interpersonal skills and strong customer service orientation.
- Exceptional verbal, written, and presentation communications skills.
- Self-motivated and self-directed with a proactive approach to outreach and problem-solving.
- Ability to work collaboratively, exercising good judgment, and decision-making, to achieve shared goals.
- Strong problem identification and objection resolution skills.
- Strong project management, organizational skills, and attention to detail
- High level proficiency with Microsoft Office (Outlook, Word, PPT, and especially Excel) and ability to adapt to new technologies.
- Fluency in business Spanish a plus
- Ability to travel (25%), including occasional attendance at industry events or dealer site visits outside of regular business hours.
remote work