Job Description
Job DescriptionDescription:
Job Title: Marketing and Communications Manager
Location: Remote
Terms: Full Time
Reports to: Communications and Marketing Director
Posting End Date: February 10, 2026
About Us:
The American Forest Foundation (AFF) unlocks the power of family forests as a climate solution while helping thousands of landowners care for their land and improve forest health. Through its Family Forest Carbon Program, AFF expands access to the voluntary carbon market for family forest owners from all walks of life while producing high quality forest carbon credits to help companies reach their net zero goals. The organization’s strategic direction seeks to enable family forests to capture and store one billion tonnes of carbon by 2050.
We do not do this alone. AFF works across a broad coalition of conservation partners, corporations, and policymakers to equip family forest owners with financial and technical support to implement sustainable forest management practices on their lands and activate their forests as a critical tool in the fight against climate change.
AFF is in a mode of complex problem solving and rapid iteration. All teams at AFF are working to discover solutions to the planet’s most pressing climate issues through developing and iterating viable and scalable models for impact. AFF is driven by values of our shared purpose, measurable and verifiable results, and learning for continuous improvement to tackle big conservation challenges.
About the Role:
The American Forest Foundation’s mission is made possible thanks to funding from philanthropic donors and companies who purchase carbon credits to address their unavoidable emissions. The Funding Marketing & Communications Manager will develop marketing and communications strategies to acquire and nurture new donor and buyer prospects as well as retain and strengthen relationships with current funders. The manager will oversee the overall funder customer journey and ensure AFF is acquiring and targeting the right customers and effectively guiding them toward impactful long-term relationships.
This role reports directly to the Communications and Marketing Director and will collaborate closely with the whole organizational comms team and the organization’s team of program staff, partners, funders, and consultants. Exhibiting creativity and adaptability, strategic thinking, and critical problem-solving abilities, the Communications and Marketing Manager is a collaborator who is passionate about conservation, interested in market-based strategies and is energized working in a diverse, fast-paced, and mission-driven team.
Requirements:
Responsibilities:
- Paid Media Acquisition -- Develops paid media plans for digital channels, direct mail, and print, overseeing targeting and creative development and partnering with ad agencies. Works with subject matter experts to develop and refine audience personas.
- Email Management -- Develops and manages targeted email marketing campaigns. Uses Hubspot or similar platform to develop marketing automations including list segmentation, event registration, and customized email communication, and measure campaign effectiveness.
- Web Management -- Develops a more robust presence that showcases our funding products, credibility & trustworthiness, and opportunities to connect with the AFF funding team. Manages web updates and supports the development and integration of new platforms and tools.
- Content Development -- Alongside the Director and Coordinator of Marketing and Communications, supports development of white papers, blogs, LinkedIn articles, and more. Repurposes new and existing content to drive engagement and acquisition.
Candidate Requirements:
- Bachelor’s degree from an accredited college or university, or relevant work experience in marketing or communications. Has a minimum of 3-5 years of marketing and communications experience.
- Ability to think strategically about needs and direction of marketing and communications efforts (seeing the forest for the trees), while able to remain involved in the day-to-day operations and tasks of executing marketing tactics.
- Technical experience with Google Analytics and email management, data analysis, and CMS platforms. Plus, has experience specifically with Hubspot, Tableau, and Directus.
- Ability to write compelling content that engages and connects with key audiences and conveys AFF’s messages in clear, actionable ways.
- Strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Ability to act both independently and as part of a team.
- A sense of curiosity and desire to continue developing marketing expertise and skills.
- Experience marketing and communicating to donors and B2B audiences a plus
Core Competencies:
- Agility – Thriving in volatile, uncertain, complex and ambiguous environments by anticipating and responding to changes with swift, focused and flexible actions.
- Collaborating with Others – Working together with others in a cooperative and supportive manner to achieve shared goals.
- Ensuring Accountability – Holding yourself and others to high standards of accountability, creating an infrastructure and transparent organization culture that supports and measures personal and organizational responsibility and accountability.
- Problem Solving – Identifying problems and the solutions to them. Your contributions and leadership will be appreciated. Our staff is passionate, dedicated and good at what they do, and will be deeply grateful for your efforts to create and preserve an environment that is both fun and fair.
Job Function Competencies:
- Customer Experience Management - Developing customer experience strategies, programs, and tools in line with organization's business strategy and objectives.
- Content Marketing - Developing content strategies, programs, and tools in line with the organization's marketing framework and objectives.
- Marketing Metrics- Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment.
- Digital Marketing - Developing digital strategies, programs, and tools in line with organization's branding and sales objectives.
What's attractive to the candidate?:
- You have the unique and exciting opportunity to work with amazing colleagues, partners and landowners to help connect forest landowners with technical and financial assistance to better steward their land and achieve vital landscape-scale conservation impacts.
- Your contributions and leadership will be appreciated. Our staff is passionate, dedicated and good at what they do, and will be deeply grateful for your efforts to create and preserve an environment that is both fun and fair.
- We offer a flexible work environment that respects your life outside of work.
- Salary is commensurate with experience.
- AFF offers a comprehensive and competitive benefits package.
Contact us to apply We know there are great candidates who may not check all these boxes, and we also know you might bring important skills that we haven’t considered. If that applies to you, don’t hesitate to apply and tell us about yourself.
https://www.forestfoundation.org/who-we-are/careers/
We are committed to creating a diverse work environment and proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other basis protected by law.