Job Description
The Sales and Marketing Manager is responsible for planning, developing, directing and coordination of all aspects of sales and marketing for the independent living residences of the continuing care retirement community. These functions include direct sales, advertising, public relations, and all prospect sourcing from multiple channels.
$75,000 annual salary, plus meaningful performance based bonus paid monthly with OTE $145,000+
The successful candidate that is hired in this position is expected to be developed into the Marketing Director position for Wisteria at Warner Center.
PRINCIPLE DUTIES:
- Plans, develops, and executes all aspects of community independent living occupancy development, including oversight of the annual marketing plan. This includes business positioning, objectives, strategies, and budget.
- Supervises the performance of the Marketing (Sales) Department. Selects, trains, develops, evaluates, and provides feedback and coaching for all sales/marketing personnel.
- Collaborates with the operations team to relay marketing initiatives and partners with the broader team to ensure successful onboarding of new residents to the community.
- Keeps updated about relevant, operational, competitive, and company information, in order to respond effectively to inquiries from contacts and convey community message.
- Plans and arranges for open houses and events, publicity brochures and displays, soliciting the cooperation of community staff and residents in these efforts.
- Plans public information programs and carries out such programs by working with all news media.
- Addresses civic organizations, businesses, and service organizations, representing the community in such activities.
- Determines metrics to measure the marketing effectiveness and ROI.
- Identifies and oversees systems tracking marketing performance.
- Performs additional work duties and responsibilities as assigned, including initial project of managing all duties and logistics that lead up to and including the resident's move to Wisteria at Warner Center.
QUALIFICATIONS:
- Minimum ten years of progressive experience in sales and marketing or other related work experience.
- Minimum eight years’ management experience, with proven ability in problem solving, team building, and decision making.
- Minimum five years’ experience developing and maintaining a department budget.
- Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone effectively in English. Must be an effective presenter with both large and small groups.
- Skilled in use of computer software including Word, Excel, Outlook, and lead-tracking software.
- Must have excellent customer service skills and enjoy working with the elderly.
- Excellent executive leadership and strategic thinking skills.
- Ability to execute tactically while thinking strategically.
- Strong interpersonal skills.
- Maintains working knowledge of Title 22, FHA, ADA, HIPAA, TSR and other regulations that impact the industry.
- A bachelor’s degree in marketing or related field, or equivalent work experience.
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