Job Description
Senior Director of EcommerceOur client is seeking a smart, creative, and experienced Senior Director of Ecommerce, based in NYC to join their talented team! Key attributes and qualities they are looking for in candidates for all open roles include an entrepreneurial spirit, innovative and solution-oriented, adaptable and resilient, best-practices methodology, team-oriented with a lean-in attitude, highest standards for execution, and a high level of accountability.Key Responsibilities:
- Plan, execute, and manage sales performance via all digital channels. Assure the setting of achievable sales goals, and manage company resources towards the achievement of agreed upon sales goals.
- Manage ecommerce sales channel profit contribution to annual targets
- Coordinate promotional, retention, social, e-merchandising, and influencer marketing teams towards the preparation and execution of ecommerce selling campaigns
- Set and achieve desired objectives for ecommerce KPI’s with a priority on growing the channel and brand awareness within the market.
- Direct the performance marketing function with a focus on customer acquisition through the following channels: META, google, snapchat, Tic Tok, and other paid media opportunities as presented
- Oversee the analysis and planning of key KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals
- Define the communication strategy for each part of the funnel and for key customer segments
- Support the VP of Marketing and their team with efforts to build brand value and presence in a measurable way
- Collaborate with their in-person and wholesale channels to deliver store traffic, sample sale appointments and awareness in new markets
- Consistent review of channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement
- Be our client’s subject matter expert for all things ecommerce, direct to consumer, and web site to inform and drive the development and execution of digital and brand marketing strategies
- Emulate a culture of innovation, sharing ideas and identifying/vetting new growth channel opportunities
Qualifications:
- 8+ years of ecom or direct to consumer in a experience
- Experience with multi-country e-commerce sales
- Tuned-in omni-channel thinker
- Self-sufficiency at organizing and managing multiple projects simultaneously
- Familiar with all best practices with a strong interest in emerging tech
- Deep understanding of SEO, SEM, NET, C#, HTML, CSS, and other software
- Ability to remain flexible throughout a collaborative design process
- Understanding of current trends in the fashion advertising world
- Someone who shares their inquisitive nature, affinity for fashion and design, laid-back comportment, and good-work-requires-having-fun mentality
The salary range for this position is $175,000 to $185,000