Website & SEO/SEM Manager (Hybrid)

Job Description

ABOUT THE COMPANY

Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 200 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 300 employees. We are looking for the best and brightest talents to join our company and work together to bring the next level of success!

BENEFITS

• Medical, dental, life insurance covered by the company
• 401(k) retirement plan with company match
• Two (2) weeks vacations
• Ten (10) paid holidays
• Hybrid work schedule available after 90 days if performance meets expectations

POSITION SUMMARY

The Website & SEO/SEM Manager is responsible for managing and optimizing the company's digital marketing communication channels, implementing SEO strategies to increase online presence, and overseeing the functionality and effectiveness of the company's website.

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop and implement effective SEO strategies to improve website traffic and rankings on search engines like Google, Bing, etc.
• Conduct keyword research to identify relevant keywords and phrases to target in website content.
• Optimize website content, including landing pages, blog posts, product descriptions, and other pages, for targeted keywords and phrases.
• Monitor and analyze website traffic, rankings, and conversion rates to identify areas for improvement.
• Work with content creators, web developers, and other team members to ensure that website content is optimized for SEO.
• Work with Digital Innovation team to incorporate the latest technology such as ChatGPT to website design to improve overall user experience.
• Stay up-to-date with the latest trends and best practices in SEO and search engine marketing (SEM).
• Conduct regular audits of website content and structure to ensure that it is optimized for search engines.
• Develop and implement link building strategies to improve website authority and rankings.
• Collaborate with other teams, including category managers, sales, and channel marketing, to ensure that SEO strategies align with overall business objectives.
• Use analytics tools to track and report on website and other digital marketing platforms performance and make recommendations for improvements.
• Other duties as assigned.

COMPETENCIES

• Problem Solving
• Drive for Results
• Managing & Measuring Work
• Building Effective Teams
• Motivating Others

SUPERVISORY RESPONSIBILITIES

This position does not have immediate supervisory role but may carry out supervisory responsibilities according to the organization’s policies and applicable laws as the business continues to grow. Supervisory responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQUIRED EDUCATION, SKILLS and EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field is required. Master’s degree is highly preferred.
• Must have 5+ years of work experience in SEO/SEM and website development management. Combined experience includes managing website development, search engine optimization, pay-per-click advertising, and other digital marketing campaigns.
• Proficiency in website analytics tools, such as Google Analytics, is essential. Knowledge of website development, content management systems, HTML, CSS, JavaScript, and other relevant technical skills is required.
• Professional certifications in SEO, SEM, and website management, such as Google AdWords, Google Analytics and HubSpot is preferred.
• Demonstrate strong understanding of marketing principles and strategies is required, including but not limited to branding, market research, customer segmentation, and marketing analytics.
• Excellent written and verbal communication skills are important for collaborating with other team members, managing projects, and communicating with agencies.
• Strong analytical and problem-solving skills with the ability to analyze data, monitor website performance, and identify areas for improvement.
• Strong strategic and analytical thinking with solid “CAN-DO” attitude.
• Pursue innovation and change with a mindset of continuous improvement.
• Ability to work within an integrated operating enterprise, coach peers and teams in executing complex programs, deal with ambiguity and conflict management.
• Excellent leadership skills to drive non-reporting teams to work toward the common goal.
• Ability to work under pressure, meet deadlines and be flexible in work schedule.
• A team player to drive company goal and core value.
• Willing to travel as needed. This position requires up to 25% travel; most travel is outside the local area and overnight. Some of the travel may be international.

LANGUAGE SKILLS

• The individual must possess excellent written and verbal communication and presentation skills in English.
• Ability to communicate clearly, accurately and with impact.
• Fluency in Chinese (verbal and written) is a plus.

MATHEMATICAL SKILLS

• Must be able to apply statistical & mathematical concepts to perform all related activities.
• Ability to add, subtracts, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Must be able to compute rates, ratios, and percentages and draw and interpret bar graphs.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to use hands and fingers to handle or feel objects, tools or controls; and/or reach with hands and arms.
• Required to stand, sit, kneel and walk while performing essential job functions.
• Occasional lifting and/or moving up to 50 pounds (e.g. moving products, supplies, materials or samples).

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• The noise level in the work environment is light to moderate.
• The position is often in a typical office setting, with some attendance to meetings/events outside the office.

It is Lee Kum Kee’s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.