Job Description
Media Buyer
Who we are
Marketsmith Inc. is a women-owned, full-service marketing agency with a proven history of launching products that build successful brands. Our mission is to deliver real business impact for our clients through the applied use of omnichannel campaigns, high-performance creative, and end-to-end measurement. We launch challenger brands into champions and grow champion brands into legends.
Our unique culture aligns experienced professionals with hungry innovators to create a diverse environment built to drive new discoveries, efficient operations, and effective executions. The team operates under the vision of a highly respected CEO and leadership team who inspire teamwork, innovation, and the ability to make a difference. In our work-from-anywhere environment, location is not a barrier of entry for any Marketsmith employee. Marketsmith also stands for much more than just great marketing campaigns. The team values community over everything and is committed to establishing a more equitable future for underrepresented communities through educational workshops, knowledge sessions, employment opportunities, and philanthropic efforts.
Success at Marketsmith
Wherever you are in your career, there is a place for you to grow with Marketsmith. Our team is a dynamic blend of seasoned pros and talented rookies: creative thinkers, artists, math whizzes, research junkies, extroverts who can quietly contemplate, and introverts who are full of surprises. And we never stop learning. A Marketsmith teammate demands solutions, and growth is absolute. Our energy is palpable. We lift each other up. We roam outside of silos. We sometimes eat ice cream for breakfast. If you have something special to bring to our award-winning team, we’d love to meet you.
What we offer
Flexible Remote Work Setting: The Marketsmith Inc office is open for jobs that require that in-person support, but the team is predominantly working from home as we have fully transitioned to a work-from-anywhere model. Marketsmith offers paid time off, Summer Fridays, and a robust benefits package that includes health, dental, accident, life, and critical care insurance; health and dependent flexible spending accounts; a 401(k); guest speakers; access to classes to earn certifications and master technology and marketing tools; an easy commute from NJ, NYC metro, or NE PA; and opportunities to volunteer for causes to help families and/or animals in need. Marketsmith could be your new professional home.
We are proud to be an equal opportunity employer. To level the field, we’ll ask you to take a personality assessment test and agree to a background check.
Responsibilities
We are looking for someone who is focused on building our clients’ business through the negotiation and placement of media, setting up campaigns and analyzing the results for media. This person will get exposure to various forms of media and must be willing to learn and grow within the role.
- Provide daily review of delivery and performance using IQ and buying platforms for all campaigns assigned to you
- Monitor and deliver both internal and external updates on performance vs. goal, WoW and YoY and provide recommendations to optimize across platforms, tactics, and within creative units.
- Assist in the development of media plans by evaluating opportunities, researching pricing, market conditions, competitive spending and trends for the target audiences as well as outcomes from similar campaigns/clients.
- Responsible for the negotiation, placement, and reporting of media across channels
- Management and oversight of campaigns within local & national Cable TV
- Management and oversight of campaigns within local digital (e.g. FB/IG, Snapchat, Twitter, LinkedIn)
- Foster an understanding of the IQ platform across the media team, including a consistent feedback loop to Supervisor on ways to drive continued improvement in the reporting suite and team functions to drive performance and optimization across media types.
- Build and implement campaigns in STRATA/Bionic
- Oversee invoice review and reconciliation within STRATA/Bionic
- Develop and maintain positive relationships with media sales representatives of local, regional, and national media (if applicable)
- Work with the media team to make sure all orders and specifications are given to the account director in a timely manner to meet creative deadlines
- Develop and present POVs to Supervisor & CP, for on-going media opportunities for clients to help grow their business objectives
- Stay current with evolving media trends
- Client reporting and budget management, including preparing costs for clients and producing spending updates throughout the campaign
- Attend all relevant client/vendor/internal meetings
Qualifications and Education Requirements
- Bachelor's degree in Advertising, Communication, Marketing, or related field
- 2+ years of experience in media buying
- Willingness to learn and grow in an omni-channel environment
- Proficient in DCM, STRATA, and Microsoft Office
- Team-player with a demonstrated ability to be innovative and agile, while working in a fast-paced and changing environment
- Highly organized and can manage multiple projects at once
- Strong written and communication skills