Job Description
Salary:
As a Media Buyer at Investorlift, you will be focused on strategizing and executing multi-platform marketing campaigns to evolve, scale, and optimize Investorlift’s digital marketing presence.
In addition to owning all inbound digital marketing pipelines, you will be required to collaborate on SEO across copywriting, design, and all content verticals to support business growth across our different product offerings. This role reports to the Chief Operations Officer, and you will work closely across our sales and marketing teams to drive critical activities supporting sales pipeline growth.
Responsibilities
- Create marketing strategy and oversee the day-to-day operations of all digital marketing channels
- Manage existing digital projects through the marketing team, owning the opportunities for brand growth in the digital space
- Develop projects to communicate ideas that stretch across all company outreach channels working with sales teams to develop messaging that directly drives conversions
- Funnel traffic, impressions, and conversions through content specific promotion collaborating with our internal media production and design teams
- Develop and manage ad campaigns across various platforms including Facebook/Instagram, Google Ads, Podcasts, and Youtube.
- Allocate and optimize ad spend to achieve maximum ROI while adhering to budget constraints
Requirements
- 4+ years experience in social media management and marketing for a SaaS company
- Google Ads and analytics experience
- Facebook/Instagram Ads and analytics experience
- Strong understanding of social media, web, SEO, content management, email marketing, and emerging marketing technologies and opportunities
- Strong content writing and verbal communication skills
- Organizational skills and the ability to manage multiple projects in a fast-paced environment
- Strong thinking and problem-solving skills, ability to handle multiple priorities at a high capacity