Job Description
Description:
What to expect: As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster.
What you’ll do:
- Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaigns
- Communicate daily with clients and vendors, building relationships
- Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs
- Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix
- Identify target audiences and understand their behavior and habits
- Coordinate, monitor and evaluate media campaigns
- Manage budgets and return on investment (ROI)
Requirements:
What we’re looking for:
- Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc. highly preferred)
- Foundational digital knowledge/skills; including proficiency in Google Ads, demand side platforms, and FB platforms
- Comprehensive understanding of the media planning/buying process
- Proactive and clear communication
- Strong collaborator