Public Relations Coordinator, Maje
Job Description
Job Description
SMCP - Sandro, Maje, Claudie Pierlot
Position: Public Relations Coordinator, MAJE
Location: 44 Wall Street 20th Floor, New York, NY 10005
NYC Pay Transparency Pay Range
- $26 - $28hr
Who We Are
At SMCP, we are proud to be a global leader in the luxury fashion industry, renowned for our Parisian Chic ready-to-wear and accessories. From Shanghai to New York City, our international presence is driven by our commitment to sustainable growth and innovation. With four distinctive brands – Sandro, Maje, Claudie Pierlot, and Fursac – we operate in 46 countries, spanning a wide range of retail environments from stand-alone boutiques to shop-in-shops and outlets. Our U.S. and Canada eCommerce platforms further expand our reach, reinforcing our role as trailblazers in the world of contemporary luxury fashion.
Explore our global presence and discover more about our journey at SMCP.
Why Choose SMCP?
At SMCP, we are more than just a luxury fashion company – we are a community that prioritizes purpose, sustainability, and innovation. Our Corporate Social Responsibility (CSR) strategy, built on the pillars of Product, People, and Planet, reflects our dedication to making a positive impact. We embrace diversity, equity, inclusion, and belonging (DEIB) as core values, shaping a workplace where every team member's voice is heard and respected. With over 6,500 passionate entrepreneurs across the globe, we cultivate a collaborative environment where creativity thrives. Our commitment to CSR, paired with our sought-after Parisian chic collections, makes SMCP a place where you can grow your career while contributing to the future of fashion. Here, your passion fuels our purpose as we shape the future of global luxury.
What We Are Looking For ?
We are seeking a dynamic PR professional to assist in the build of the PR strategy, including all brand communications (organic + paid influencer marketing, VIP strategy, long and short lead press) to build brand awareness for our Maje brand in order to drive traffic to both Retail Stores + Ecommerce.
Organizational Structure - Reporting Relationships
Internal:
- Direct Supervisor: Kate Massura
- Department Head: Madeleine Guthrie Ashton
- Executive Head: Ida Simonsen
Essential Duties and Job Responsibilities
Job responsibilities include but are not limited to the following:
- Assist Marketing & PR Manager in defining the earned media strategy, including VIP KOL and Media, linking it with broader Marketing and business strategy and in line with Global teams based in Paris.
- Assess, build, and enable the critical network of the relevant press, stylists, talent managers, celebrities, KOLs, and communities to support marketing and business goals
- Collaborate with our VIP agency to select the talents that will resonate the most with Maje
- Develop and communicate/pitch all North American written communications (press releases, email pitches, etc.)
- Adapt all HQ press kits, news releases, social media strategies, and other communications to North American needs
- Coordinate sample requests & deliveries to and from Paris HQ, media outlets, styling appointments, and press days in Paris and LA.
- Develop monthly earned media recap to identify best practices and track ROI
Principal Skills, Knowledge & Abilities Required
Required Skills/Knowledge:
- +2 years of experience in the Fashion industry
- Contacts and relations with relevant press, talents, and leaders in Fashion.
- Proven success designing and executing communications strategies and campaigns
- Must be able to think analytically and strategically
- Up to date on industry trends and able to stay ahead of the curve
- Capable of working well as part of a team as well as independently
- Great multitasker and capable of simultaneously managing multiple projects with different deadlines
- Knowing Lauchmetrics is a plus
Physical Requirements:
- Must be able to lift up to 15 pounds
What We Will Offer You in Return!
- Fun/collaborative, team-oriented work environment
- Travel/ Expense reimbursement
- Health, Vision, and Dental Insurance
- Generous shopping discount
- Generous PTO Bank
- 12 corporate holidays with early dismissals the day before the holiday.
- 401K Savings Plan
- Culture of Engagement
- Career Growth Opportunities
- Flexible hybrid work schedule
- 4 completely remote workweeks per year.
NYC COMPENSATION RANGE$26—$28 USD