Job Description
About Us
Byroe is a premium, upcycled superfood skincare brand rooted in Korean heritage and modern science. Our mission is to transform imperfect superfoods into high-performance skincare that is as effective as it is sustainable. As we expand globally, we’re looking for a passionate and creative Social Media Manager / Content Creator to join our team
Position Type: Freelance (3 months) with potential transition to Full-Time
Location: Remote / NYC-based preferred
Platforms: TikTok, Meta (Instagram/Facebook), LinkedIn
Compensation: $2,000/month freelance contract (approx. 30 hours/week) for the first 3 months.
Responsibilities
- Content Creation: Develop and edit engaging daily content (short-form videos, reels, stories, static posts) that is native to each platform and aligned with Byroe’s brand voice.
- Trend Research: Stay on top of trending sounds, challenges, hashtags, and features to bring fresh ideas that can go viral.
- Content Strategy & Calendar: Plan, organize, and execute a consistent content calendar across TikTok, Instagram, and LinkedIn.
- Copywriting: Write compelling captions, hooks, and CTAs optimized for each platform and SEO.
- Scheduling & Posting: Manage day-to-day posting and scheduling to ensure timely content delivery.
- Community Engagement: Actively engage with followers — reply to comments, DMs, and foster conversations that strengthen community.
- Influencer Collaboration: Research and source influencers for paid and unpaid partnerships, supporting influencer campaigns and collaborations.
- Performance Tracking: Monitor analytics, track KPIs, and provide insights to improve reach, engagement, and conversions.
- Campaign Support: Assist in amplifying product launches, retail activations, and brand partnerships across social channels.
Qualifications
- 1–3 years of experience in social media management, content creation, or digital marketing (beauty/skincare industry experience preferred).
- Proven ability to create viral short-form content (TikTok/Instagram Reels).
- Strong video editing skills (CapCut, Adobe Premiere, or similar tools).
- Excellent writing and communication skills with a sharp eye for trends.
- Self-starter with the ability to work independently and adapt quickly in a fast-paced startup environment.
- Passion for beauty, skincare, and sustainability is a plus.
Why Join Us?
- Be part of a fast-growing indie beauty brand recognized by Ulta Beauty Muse Accelerator and leading global retailers.
- Creative freedom to bring your ideas to life and shape the social presence of a brand with an authentic story.
- Potential to grow from a freelance role into a full-time position as Byroe expands globally.
To apply, please send your resume, portfolio (links to TikTok/IG content you’ve created), and a short note on why you’d be a great fit to [career@byroe.com].