Job Description
Job DescriptionWe are looking for a skilled Senior Media Buyer to join our team on a contract basis, stepping in to manage critical responsibilities during a leave of absence. This position will play a pivotal role in overseeing and optimizing Facebook advertising campaigns, with a focus on achieving key performance metrics and maximizing ad spend efficiency. Based in Fort Washington, Pennsylvania, this opportunity is ideal for someone with a strong background in digital advertising and healthcare-focused campaigns.
Responsibilities:
• Manage and execute Facebook advertising campaigns, ensuring optimal performance and efficient budget utilization.
• Collaborate with clients to understand their advertising goals and provide strategic recommendations for ad spend allocation.
• Oversee monthly advertising budgets totaling approximately $150,000, ensuring alignment with client objectives.
• Track campaign performance against established KPIs, using data-driven insights to refine strategies.
• Develop and implement media buying strategies tailored specifically for the healthcare industry.
• Prepare and present detailed performance reports to clients, offering actionable insights and recommendations.
• Stay updated on trends in digital marketing and healthcare advertising to inform campaign strategies.
• Utilize tools such as Facebook Insights and CRM systems to enhance campaign effectiveness.
• Maintain clear and precise communication with clients to ensure satisfaction and alignment with goals.• Extensive experience as a Senior Media Buyer, with a proven track record in Facebook advertising.
• Expertise in managing large-scale ad budgets, particularly in healthcare-focused campaigns.
• Proficient in using tools like Facebook Insights, DSP platforms, and CRM systems.
• Strong analytical skills to assess campaign performance and implement improvements.
• Effective communication skills for client interactions and reporting.
• Familiarity with advertising trends and audience engagement strategies within the healthcare industry.
• Ability to work independently and manage multiple priorities in a fast-paced environment.