Job Description
Job Description
Overview
Job Description: Marketing Director - Field Marketing
Location: Phoenix, AZ (In-Office/Local Field Engagement)
Pay Range: 120k-130k plus bonus
Position Overview
Parker & Sons is seeking a sharp, data-driven, and community-minded Field Marketing Manager focused on Local Marketing. This role is built for a direct-response marketing expert who understands how to dominate a local market. You will own our hyper-local digital footprint—with a heavy emphasis on Google Local Services Ads (LSA)—while seamlessly community development and local public relations to drive immediate phone calls and bookings.
The ideal candidate thrives on measuring cost-per-lead, optimizing localized ad spend, and building strong, visible relationships within the Phoenix/Mesa/Glendale community.
Responsibilities
Key Responsibilities1. Hyper-Local Digital & LSA Management
- Local Paid Search: Manage and optimize Google Local Services Ads (LSA) and local paid search presence to maximize high-intent local lead generation.
- Lead Flow Monitoring: Actively track LSA reviews, responsiveness metrics, and budget pacing to maintain top-tier ad rankings and a low cost-per-lead (CPL).
- Local SEO Integration: Partner with the digital team to ensure local landing pages, Google Business Profiles, and geographic keyword strategies align with physical promotions.
2. Integrated Traditional Media & Direct Response
- Direct Response Focus: Ensure all traditional creative assets have clear, measurable calls-to-action (CTAs) tailored to regional customer demographics.
- Data-Driven Evaluation: Continuously analyze the performance of traditional media runs, cross-referencing spikes in call volumes and web traffic against media schedules.
3. Community Engagement & Public Relations
- Grassroots Community Presence: Identify, coordinate, and execute local community events, sponsorships, and partnerships that embed the brand into the local fabric.
- Public Relations & Earned Media: Draft local press releases, manage relationships with local news outlets, and pitch compelling community stories to secure earned media coverage.
- Crisis & Reputation Support: Monitor local sentiment and assist in managing local public relations inquiries or community-level brand escalations.
4. Budgeting, Analytics & Tech Integration
- P&L & Budget Management: Manage the local marketing and PR budget efficiently, ensuring all projects deliver on-time, within budget, and achieve defined ROI targets.
- CRM & Field Software Utilization: Utilize ServiceTitan and marketing automation tools to track incoming leads from specific local campaigns straight through to completed service calls.
- Executive Reporting: Build and present clear performance dashboards detailing campaign spend, lead attribution, and local market share growth.
Required Qualifications & Experience
- Experience: 4–7 years of experience managing local direct-response marketing, local digital platforms (Google LSA/GBP), and traditional media placement. Home services, retail, or franchise marketing experience is highly preferred.
- Technical Proficiency: Deep familiarity with Google Local Services Ads platform, ServiceTitan (or equivalent field services CRM), Adobe Creative Suites, Microsoft Excel (VLOOKUPs, Pivot Tables), and PowerPoint.
- Education: Bachelor’s degree in Marketing, Public Relations, Business, or equivalent professional field experience.
- Compliance: Must pass a pre-employment background check.
Qualifications
Core Competencies
- The Hybrid Marketer: Ability to pivot effortlessly between managing technical digital platforms (LSA) and speaking publicly at a local charity event or media briefing.
- Analytical Mindset: Obsessed with tracking numbers, matching call tracking metrics to media drops, and protecting the bottom line.
- Project Management: Exceptional organizational skills to handle multiple moving parts—from printing thousands of direct mailers to locking in a TV ad spot.
Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Wrench Group and its affiliates comply with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact the company Human Resources office.