MANAGER - SOCIAL MEDIA

Job Description

Job Description

Overview

Hard Rock Hotel & Casino Tejon is located less than 15 miles south of Bakersfield, on Tejon Indian tribal land in Mettler, situated at the southernmost tip of California’s Southern San Joaquin Valley and nestled near the base of the historic Grapevine mountain pass that connects Southern California to the Central Valley. This region of the San Joaquin Valley is home to one of the most productive agricultural counties in the country and is the center point of the state with access to the Central Coast and both Northern and Southern California within a couple hours’ drive. This project is the first of its kind in Kern County and will be constructed in two phases. The first phase will consist of an approximately 150,000 square foot casino featuring 3,000 slot machines, 48 table games, and multiple food and beverage venue including the renowned Hard Rock Café. Phase II will include a 400 room hotel, 2,800 seat Hard Rock Live event center, that will draw attractions like concerts, performances, and sporting events to name a few. In addition some of music’s most iconic memorabilia will be on display.

Responsibilities

This is a position that requires the successful candidate to be on site.

Under the direction of the Social Media Director, this position is responsible for supporting all social media marketing efforts such as, but not limited to, research of content creators, strategy and implementation of emerging forms of digital media, social media, and mobile communications and paid online advertising. Partner with PR, marketing, F&B, gaming and customer service and digital team members to develop brand strategies, campaigns and tactics for appealing to guests, traditional and new media groups and community relations movers and shakers.

• Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, Linked In, Instagram, as well as, new/emerging platforms like BlueSky, Skylight Social, etc
• Help lead the Social Sharing expectations for the brand; Improve content and help reduce promotional costs
• Responsible for Social Growth and Social Engagement expectation for the brand; Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costs
• Work with existing Social Agencies for Reporting and Measurement Metrics
• Conduct regular audits of the Hard Rock Tejon website to ensure content is updated and correct.
• Partner with Corporate to update web site content
• Lead efforts of the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience
• Responsible for community engagement and involvement via social media and in person.
• Provide onsite presence for events, promotions celebrity appearances for content building and live social media engagement.

• Adhere to tweetup guidelines, partner with corporate Social to create and execute hashtag conversations, social video conversations with executives and update copy and manage company social platforms.
• Establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
• Create effective copy and creative campaigns for earned media exposure.
• Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness
• Create mobile and social media campaign strategy including program outlines and provide recommendations
• Understand current trends, technologies and advancements in social, mobile and online review sites
• Oversee production and implementation of mobile and social campaigns
• On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Maintain consistent system of measurement and evaluation of social and mobile program success.
• Extend marketing initiatives and editorial content into relevant external publications (forums, new sites, blogs, etc).
• Support advertising team to ensure alignment between digital and traditional media communications.
• Work closely with internal departments to resolve customer service issues in digital spaces.
• Maintain Customer Service Accountability report and provide reporting as it relates to online customer sentiment via Hard Rock International’s TrustYou.
• Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc.
• Engage and align partnerships with paid & non-paid social media efforts and campaigns.
• Work closely with Internet Marketing to integrate social and emerging forms of media into online brand campaigns.
• Serve as the liaison between Human Resources, Digital Marketing, Hard Rock International and other departments as it relates to mobile and social media efforts.
• Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
• Assist public relations team as needed.
• Support other key marketing efforts as needed.
• Manage a team of graphic designers that will assist in creating and editing content as well as supporting property design and print needs

Qualifications

• At least 4 years direct social, PR, marketing and/or brand marketing experience, including implementation of digital, mobile and emerging campaigns.
• At least 4 years of social media/web 2.0 experience as an online marketer.
• At least 3 years of gaming experience preferred
• Bachelor’s degree in hotel management, hospitality, marketing or business administration, or the equivalent combination of education and experience.

• Have demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns.
• Experience in leveraging social media platforms for an advertising campaign.
• Understand social media universe including Facebook, Twitter, Linked In, YouTube, Tik Tok,Instagram, blogs, etc.
• Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
• Attention to detail.
• Ability to effectively communicate in both written and verbal formats.
• Ability to assist in the planning, development, and implementation of projects/programs.
• Work well under pressure of deadlines.
• Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.
• Technology savvy with solid understanding of the web, online marketing, direct marketing and best e-mail practices.
• Experience preferred in brand management, development and implementation.
• Excellent customer service skills.
• Have interpersonal skills to deal effectively with all business contacts.
• Professional appearance and demeanor.
• Work varied shifts, including nights, weekends and holidays.
• Ability to read and understand all Tejon Tribe policies and procedures.
• Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.
• Must be able to speak to the general public and/or groups of individuals.
• Bilingual – Spanish and preferred.
• Proficient knowledge of Microsoft Office suite of products, CapCut and Adobe Suite