Head of Revenue / Chief Revenue Officer (CRO)

Job Description

Job Description

About the Role

We are conducting a confidential search for a Head of Revenue / CRO to take full ownership of all revenue generation and build a scalable, self-sustaining sales organization.

This is a privately held, established B2B wholesale and multi-channel commerce company based in Los Angeles County. Company details will be shared later in the interview process with qualified candidates.

The role is designed to fully remove the founder from day-to-day sales execution while scaling revenue across:

• Traditional B2B wholesale distribution

• Inside and outside sales teams

• Third-party marketplaces (Amazon, Faire, Wayfair)

• A newly launched BTC division

• A newly launched B2B wholesale ecommerce site

This is not a support role.
This role owns revenue, pricing, channels, systems, and execution.

What You Will Own (Non-Negotiable)

• Full revenue P&L across all channels

• Pricing authority and margin protection

• Channel conflict management (Wholesale vs Amazon vs B2B site)

• Design, build, and scale:

  • Inside sales team

  • Outside sales reps / ICs

  • Marketplace revenue operations

  • Trade Shows

• Drive adoption and monetization of the B2B wholesale website

  • Migrate customers from manual/rep-driven ordering to digital

  • Align rep incentives to support online ordering

  • Increase reorder frequency and average order size

• Launch and scale the BTC division from $0 → $XM

• Own revenue forecasting, KPIs, and dashboards

• Hire, manage, and replace all revenue leadership

• Fully remove founder involvement from deals, pricing, and customers within 90 days

What Success Looks Like

• Predictable, accurate revenue forecasts

• Strong wholesale relationships with disciplined pricing

• Profitable marketplace growth without channel conflict

• High adoption and repeat usage of the B2B wholesale site

• Sales reps focused on expansion, not order entry

• Founder is not involved in sales execution

Required Experience

• 10+ years in senior revenue leadership (CRO, Head of Revenue, or VP Sales with full scope)

• Experience scaling revenue toward and beyond eight-figure annual sales.

• Direct ownership of:

  • Wholesale distribution sales

  • Amazon P&L (pricing, ads, margin accountability)

• Built and managed inside and outside sales teams

• Experience launching new revenue streams or divisions

• Strong operational discipline (CRM, KPIs, forecasting)

Nice to Have

• Experience scaling B2B ecommerce or wholesale portals

• Multi-channel commerce background

• Consumer products, wholesale distribution, or supply-chain driven business experience

Who Should NOT Apply

• Candidates who need founder approval for pricing decisions

• Candidates without Amazon P&L ownership

• “Vision-only” leaders without hands-on execution experience

• Anyone uncomfortable making hard, unpopular decisions

This role requires discretion and comfort operating within a confidential executive search.

Company DescriptionWe are a nationally recognized importer and distributor of party, craft and event supplies.

Company Description

We are a nationally recognized importer and distributor of party, craft and event supplies.