Lifecycle Marketing Manager - B2B marketing experience

Job Description

Job Description

About The Role

Lifecycle Strategy & Conversion Systems
Build and optimize nurture programs aligned to funnel stages
Own MQL → SQL conversion and pipeline progression
Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events)
Email & Nurture Execution
Own email execution, QA, testing, and reporting
Improve performance through structured testing (in partnership with Growth)
Ensure messaging aligns with campaign strategy and audience intent
Funnel Infrastructure & Data Operations
Operationalize audience segmentation defined by Growth Marketing
Maintain clean lifecycle stages, triggers, and automation
Partner with RevOps to ensure accurate data flow and reporting
Campaign Conversion Support
Translate campaign engagement into structured follow-up (nurtures, sequences, retargeting support)
Ensure consistent prospect experience across lifecycle touchpoints

Must-Haves

• Ideal candidates will bring:Marketing experience at a high growth, early stage startup
  4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles
  Experience building and optimizing nurture programs
  Strong understanding of funnel stages and buyer journeys
  Familiarity with segmentation, lifecycle automation, and email performance analysis
  Ability to translate campaign engagement into conversion programs
  Strong collaboration with RevOps or marketing operations teams
  Analytical mindset and comfort working with funnel metrics
  Bonus if you have:Experience in SMB-focused SaaS
  Experience with HubSpot, Salesforce or similar tools
  Experience supporting ABM or partner campaigns with targeted lifecycle follow-up