Vice President, Creative & Production

Job Description

Job Description

Our mission at the Minnesota Vikings is to Advance the Vikings legacy through the passionate pursuit of excellence.

We strive to achieve, we put the team first, we seek to learn, we exhibit high character, and we are committed to a diverse, equitable and inclusive environment.

SUMMARY: The Vice President of Creative & Production leads the development, management, and execution of the Minnesota Vikings’ content, broadcast, production, and game presentation ecosystem. This role oversees storytelling across digital platforms, original content, broadcast programming, and live entertainment to shape how fans experience and engage with the Vikings brand. This role operates within a highly collaborative marketing ecosystem, partnering closely across Brand Marketing, Digital Strategy, Communications, Football Operations, and Business Strategy & Analytics to ensure creative is strategically aligned, insight-driven, and effectively prioritized. This work is done in alignment with our collective goals, including winning championships. The Vice President partners closely with the Vice President of Brand Marketing & Fan Engagement and the Vice President of Partnerships & Premium Experience to ensure fan insights, brand strategy, creative storytelling, and partner integration operate cohesively across the marketing ecosystem.

SCOPE OF ROLE: As a key member of the Marketing leadership team, this executive provides strategic direction and operational leadership across the Vikings’ storytelling, content production, and live entertainment functions. The role drives alignment, elevates collaboration, and ensures consistent, high-quality execution across all creative and production areas. This leader oversees and continues the development of a high-performing creative team and translates brand strategy and fan insights into differentiated content and entertainment experiences that expand the fan base, strengthen brand affinity, and unlock media and content-monetization opportunities.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

Creative Development & Storytelling

• Lead the team driving creative development and content execution for Vikings storytelling across digital, broadcast, and live entertainment platforms.
• Oversee the development of original programming, documentary storytelling, and digital-first content initiatives.
• Ensure content reflects the Vikings brand while strengthening fan engagement and expanding audience reach.
• Champion inclusive and accessible storytelling that resonates across diverse fan communities.

Production, Broadcast & Game Presentation

• Provide executive leadership across production, broadcast programming, and game presentation.
• Oversee planning and execution of broadcast shows, digital programming, and in-stadium entertainment.
• Provide strategic oversight and partnership in the management, optimization, and future planning of high-value production assets and infrastructure across Twin Cities Orthopedic Performance Center and U.S. Bank Stadium, including studio capabilities, control rooms, and in-venue digital systems.
• Ensure operational excellence across production planning, scheduling, budgeting, and creative execution.
• Deliver best-in-class fan entertainment experiences at Vikings games and major events.

Content Monetization & Media Opportunities

• Partner with business leaders to develop branded content and storytelling opportunities for corporate partners.
• Identify opportunities to monetize Vikings content through media partnerships, distribution, and sponsorship integration.
• Support the strategic use of Vikings media assets in alignment with league and media rights partnerships.

Leadership & Team Development

• Lead a senior leadership team consisting of the Senior Creative Director of Content & Design, Senior Director of Production & Game Presentation, and Senior Director of Broadcast & Original Content.
• Foster a culture of creativity, collaboration, accountability, and continuous improvement.
• Partner with People and Culture to build, support, and sustain teams where inclusion is prioritized and individuals are developed and empowered to thrive.
• Lead with a growth mindset, empathy, grit, adaptability, and resilience, modeling these behaviors across the team.
• Build trust and strong relationships across all levels of the organization through effective communication and leadership presence.
• Balance advocacy for team members with alignment to organizational culture, values, and direction.
• Develop and support talent through clear pathways for growth and leadership development.

Cross-Department Collaboration

• Partner closely with the Vice President of Brand Marketing & Fan Engagement and the Digital Marketing & Content Strategy team to translate brand strategy, fan insights, and campaign priorities into aligned content development plans.
• Work in close collaboration with Brand Marketing and Digital Strategy to establish clear content priorities, ensuring alignment between strategic objectives, audience insights, and creative execution.
• Collaborate with Business Strategy & Analytics (BSA) to incorporate data, insights, and audience intelligence into content strategy, storytelling, and game presentation decisions.
• Partner with the Communications Department to ensure alignment of content with media relations strategy, external messaging, and football-related communications.
• Work closely with Football Operations to ensure content appropriately reflects football priorities, supports team objectives, and aligns with access, timing, and messaging considerations.
• Partner with Revenue teams, including Partnerships and Ticketing to integrate corporate partner opportunities and support broader revenue-driving initiatives through content and experiences.
• Foster a collaborative, team-first approach to creative development, ensuring strong communication, alignment, and shared ownership across all key stakeholder groups.

• Additional duties as assigned by Supervisor.

QUALIFICATION REQUIREMENTS:

• 10+ years of experience in media production, sports broadcasting, entertainment production, or content leadership.
• 5+ years of people leadership experience, including coaching, developing, and managing high-performing teams.
• Broad expertise in sports media, fan engagement strategies, and integrated multi-platform content ecosystems.
• Ability to translate brand strategy and fan insights into compelling, cohesive storytelling and innovative content experiences.
• Experience driving content monetization initiatives and cultivating high-value media, partnership, or commercial opportunities.
• Executive presence with the ability to influence at the leadership level and remain credible with staff at all levels.
• Degree in a relevant field or equivalent experience preferred.
• Ability and willingness to work evenings, weekends, holidays and travel as needed.

CONFIDENTIAL REQUIREMENTS: This position may require access to confidential records and information. Confidentiality of the information with which the individual has contact must be maintained.PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Ability to sit or stand for long periods of time and
• Ability to navigate the stadium and practice facilities to oversee digital and social capture.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Duties will be performed in a standard office setting, at home and away stadiums, and at various community and team events.

The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporates diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.