Job Description
Job Description
About Bluewater Media
Bluewater Media is a converged advertising agency that blends creative, media, and commerce to drive measurable growth for brands. We push boundaries with data-driven storytelling, cutting-edge technology, and performance media to deliver optimized success for our clients.
As we continue to scale, we’re looking for a Programmatic Media Director who is ready to take the next step in their career; owning strategy, execution, and leadership in a fast-paced, high-growth environment. If you’re passionate about leveraging programmatic to drive results and want to develop leadership skills, this role is for you.
About the Role
The Programmatic Media Director will be responsible for executing, managing, and optimizing programmatic campaigns across various DSPs to maximize performance and ROI. This individual will play a key role in shaping Bluewater’s programmatic strategy while also mentoring junior team members, collaborating cross-functionally, and driving innovation in our media buying approach.
What You’ll Do
-
Campaign Execution & Optimization – Plan, launch, and manage programmatic campaigns across display, video, OTT/CTV, audio, and native channels.
-
Strategy Development – Identify opportunities to improve performance and scale campaigns efficiently.
-
Data-Driven Decision Making – Analyze campaign data, generate insights, and optimize bidding strategies to maximize efficiency.
-
Platform & Tech Expertise – Leverage multiple DSPs, including The Trade Desk, DV360, Xandr, and others, to execute campaigns.
-
Collaboration & Leadership – Work closely with internal teams (creative, analytics, and client services) to ensure campaign success.
-
Mentorship & Training – Help guide junior team members, providing insights and expertise to develop their skills.
-
Testing & Innovation – Explore new programmatic opportunities, emerging platforms, and audience targeting strategies.
What You Bring
-
3-5 years of hands-on programmatic buying experience.
-
Experience managing campaigns in The Trade Desk, DV360, or other major DSPs.
-
Strong analytical skills with the ability to translate data into actionable insights.
-
Knowledge of audience segmentation, real-time bidding, and data-driven optimization.
-
Comfortable working in a fast-paced, results-driven environment.
-
A desire for leadership growth, mentoring and influencing team strategy.
-
Experience in CTV, direct response, and full-funnel programmatic buying is a plus.
Why Bluewater?
-
A collaborative and innovative team environment.
-
Opportunity to grow into a leadership role.
-
Work with cutting-edge technology and data-driven marketing strategies.
-
A fast-paced, high-impact role with career growth potential.
-
Competitive salary, benefits, and flexible work environment.
If you're a strategic thinker, data-driven buyer, and a rising leader, we'd love to talk!
Apply today and help shape the future of programmatic at Bluewater Media!